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Suzanne C. Beckmann

Professor , Dr. rer. soc.
Suzanne C. Beckmann


Department of Marketing
Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C
Tel.: +45 3815 3202
E-mail: scb.marktg@cbs.dk



Link to this homepage: uk.cbs.dk/staff/Suzanne_C_Beckmann


My research interests are focussed on integrated communication management, brand management, strategic planning and market orientation, consumption studies and consumer behaviour in (post)modern consumer society, methodological development in marketing research, corporate social responsibility, values as expression of culture content and culture process - emphasizing a cross-cultural, multidisciplinary and multimethod approach to the study of antecedents, correlates, and consequences of human experience and action.
I am an Editorial Board Member at the following international journals:
Journal of Macromarketing http://jmk.sagepub.com/
Journal of Business Research
Journal of Consumer Policy http://www.springerlink.com/content/100283/
Journal of Economic Psychology http://www.elsevier.com/wps/find/journaldescription.cws_home/505589/description#description
Business Research http://www.business -research .org

Primary research areas

  • Brand Management
  • Consumers & Consumer Behaviour
  • Intercultural Communication
  • Corporate Social Responsibility
  • Marketing Management
  • Market Analysis & Strategic Planning
  • Psychology


Administrative functions

Member of The Academic Council, CBS


Selected publications

Jensen, Morten Bach & Beckmann, Suzanne (in press). Determinants of innovation and creativity in corporate branding: Findings from Denmark. Journal of Brand Management.
Beckmann, Suzanne C. (2009). Drivers for knowledge sharing: propositions for the role of motivational differences. International Journal of Strategic Change Management, 1(3), 239-249.
Beckmann, Suzanne C. (2007). Consumers and corporate social responsibility: Matching the unmatchable? Australian Marketing Journal, 15(1), 27-26.
Morsing, Mette & Beckmann, Suzanne C. (2006) (eds.) Strategic CSR Communication. Copenhagen: DJØF Publishing.
Rasmussen, Erik S., Østergaard, Per & Beckmann, Suzanne C. (2006). Essentials of social science research methodology. Odense: University Press of Southern Denmark.
Morsing, Mette & Beckmann, Suzanne C. (2006). Virksomhedens sociale ansvar: Danske CSR traditioner i lyset af anglo-saksiske og kontinentale CSR traditioner. In: Djursø, Helene Tølbøll & Neergaard, Peter (Red.), Social ansvarlighed. København: Academica.
Hansen, Torben & Beckmann, Suzanne C. (2005). Understanding consumer adoption of online grocery shopping: Results from Denmark and Sweden. In : Kornum, Niels & Bjerre, Mogens (Eds.), E-bizz in the grocery sector, pp. 97-121. Cheltenham, UK: Edward Elgar.
Langer, Roy & Beckmann, Suzanne C. (2005). Sensitive research topics: netnography revisited. Qualitative Market Research: An international journal, 8(2), 189-203.
Beckmann, Suzanne C. (2005). In the eye of the beholder: Danish consumer-citizens and sustainability. In: Grunert, Klaus G. & Thøgersen, John (Eds.), Consumers, policy and the environment, pp. 265-300. New York, NY. Springer
Huber, Frank, Beckmann, Suzanne C. & Herrmann, Andreas (2004). Means-End Analysis: Does the Affective State Influence Information Processing Style? Psychology & Marketing., 21(9), 715-737.
Kilbourne, William E., Beckmann, Suzanne C., & Thelen, Eva (2002). The role of the dominant social paradigm in environmental attitudes: A multi-national examination. Journal of Business Research., 55, 193-204.
Beckmann, Suzanne C. (2001). The Danes and the euro: Caught in a dilemma between national pride and economic pragmatism? In: Müller-Peters, Anke, Pepermans, Roland, Kiell, Guido & Farhangmehr, Minoo (Eds.), The psychology of European Monetary Union – A cross-national study of public opinion towards the Euro, pp. 159-179. Santiago de Compostela: Compostela Group of Universities.
Beckmann, Suzanne C. & Kloppenborg, Erik (Eds.) (2001). Environmental regulation and rationality. Multidisciplinary perspectives. Aarhus: AarhusUniversity Press.
Beckmann, Suzanne C. with Susanne Brokmose & Robert L. Lind (2001). Danske forbrugere og økologiske fødevarer. Copenhagen: Copenhagen Business School.
Kilbourne, William E., Beckmann, Suzanne C., Lewis, Alan, & van Dam, Ynte (2001). A multinational examination of the role of the Dominant Social Paradigm in environmental attitudes of university students. Environment & Behavior, 33(2), 209-228.
Beckmann, Suzanne C. (2000). Paradigmenkrise und Rationalitätenkonflikt. In: Bolscho, Dietmar & de Haan, Gerhard (Eds.). Konstruktivismus und Umweltbildung, pp. 247-267. Opladen: Leske + Budrich.
Beckmann, Suzanne C. & Elliott, Richard H. (Eds.) (2000). Interpretive consumer research. Paradigms, methodologies, and applications. Copenhagen: CopenhagenBusinessSchool Press.
Grunert, Klaus G. & Beckmann, Suzanne C. (1999). A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings. Applied Psychology, 48(3), 367-390.
Kilbourne, William E. & Beckmann, Suzanne C. (1998). Review and critical assessment of research on marketing and the environment. Journal of Marketing Management, 14(6), 513-532.
Grunert-Beckmann, Suzanne C., Grønhøj, Alice, Pieters, Rik, & van Dam, Ynte (1997). The environmental commitment of consumer organizations in Denmark, the United Kingdom, The Netherlands, and Belgium. Journal of Consumer Policy, 20(1), 45-67.
Grunert-Beckmann, Suzanne C. (1997). Women as consumers. In: Brobeck, Stephen, Mayer, Robert E., & Herrmann, Robert, & (Eds.): The encyclopedia of the consumer movement, pp. 625-627. Santa Barbara, CA: ABC-CLIO.
Grunert-Beckmann, Suzanne C. & Askegaard, Søren (1997). "Seeing with the mind's eye": An exploratory study of the use of pictorial stimuli in value research. In: Kahle, Lynn E. & Chiagouris, Larry (Eds.), Values, lifestyles and psychographics, pp. 161-182. Hillsdale, NJ: Lawrence Erlbaum
Grunert, Suzanne C. & Muller, Thomas E. (1996). Measuring values in international settings: Are respondents thinking "real" life or "ideal" life? Journal of International Consumer Marketing,8(3/4), 169-186.
Grunert, Klaus G. & Grunert, Suzanne C. (1995). Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International Journal of Research in Marketing, 12(3), 209-226


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