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Niels Kornum

Associate professor
Niels Kornum

Department of Marketing

Solbjerg Plads 3C, 3. sal
2000 Frederiksberg C

Tel.: +45 3815 2876
Fax:+45 3815 2101
E-mail: nk.marktg@cbs.dk

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Link to this homepage: uk.cbs.dk/staff/Niels_Kornum

Affiliated with Centre for Retail Studies - CRS

Primary research areas

• E-commerce with groceries and consumption goods and cooperative relations as well as the resolving of channel conflicts
• E-commerce with groceries and consumption goods – customers' and consumers' preferences
• E-commerce with groceries and consumption goods – distribution solutions and economic models
• Relationship marketing BTB og BTC
• Examples of applied theories: resource dependency theory, resource-based business theory, transaction cost theory, service and relationship marketing, system theory (simulation) and consumer behvaiour theory

Administrative functions

Selected publications

• Kornum, Bjerre og Langberg (1999), Elektronisk handel - udfordringer for logistik og distribution. [E-commerce - Challenges for logistics and distribution] Forskningsministeriet og Foreningen af Dansk Internet Handel. Rapport marts 1999 [www.dilf.dk]
• Kornum (2003) , Exploring the interconnectedness between relation-specific assets and resource importance: identifying the combined dependence, bonding or lock-in effects influencing the ability to decide contractual arrangements. Nordic Workshop on Transaction Cost Economics. Bergen June 2003 http://euro.nhh.no/sol/tceworkshop/papers.htm
• Kornum (2004-5), Resource Dependence Theory in an E-grocery BTC Context – the Case of Specialty E-grocer X in Sharma and Johansson, Managing Customer Relationships with IT and Internet, Pergamon, Elsevier Science Ltd (Forthcoming)
• Kornum and Bjerre (2005) (Eds.), Grocery E-Commerce: Consumer Behaviour and Business Strategies, Edward Elgar Publishing (Forthcoming)