Itziar Castello

Assistant professor
Itziar Castello

Department of Intercultural Communication and Management

Centre for Corporate Social Responsibility (cbsCSR)
 
Porcelænshaven 18A
Room 0.114
DK-2000 Frederiksberg
Tel.: +45 3815 5727
Fax:+45 3815 3840
E-mail: ic.ikl@cbs.dk



Link to this homepage: uk.cbs.dk/staff/ic

Affiliated with cbsCSR

Affiliated with Department of Intercultural Communication and Management and the Center for Corporate Social Responsibility ( www.cbs.dk/cbscsr ). Itziar is currently doing a visiting scholarship at Haas School of Business at UC Berkeley, California.
 Itziar´s research focus is on Corporate Social Responsibility (CSR) and its relation with strategy; sustainability agenda setting; sensemaking and CSR and legitimacy processes.
Itziar participates in a number of international research projects and from 2010 she is part of the project “Responsible Business in the Blogosphere” supported by the Strategic Research Council under the Danish Ministry of Science.
 Previously, Itziar was a researcher at the Institute for Social Innovation at Esade Business School; worked for AccountAbility (United Kingdom) as senior researcher where she was responsible for the Global Leadership Network project, a research program on the strategic development of CSR in which companies such as IBM, GE, 3M, FEDEC, etc. took part. She was a coach for AA1000AS and was responsible for the development of stakeholder engagement tools. She has also worked for PricewaterhouseCoopers as manager and in General Electric as project manager and Six Sigma Master Black Belt. She has carried out numerous consultancy and research projects on subjects such as strategic CSR, responsible consumption, corporate reporting, accountability mechanisms and assurance processes.

Primary research areas

  • Corporate Social Responsibility (CSR)
  • Sustainability
  • Sensemaking
  • Legitimacy
  • Discourse analysis
  • Social innovation


Selected publications

Published articles peer reviewed
- Castelló, I. & Lozano, J. (2010), Towards a new rhetoric of Corporate Social Responsibility and the legitimacy strategies behind. Forthcoming at the Journal of Business Ethics.
- Castelló, I. & Lozano, J. (2009), From Risk Management to Citizenship Corporate Social Responsibility: Analysis of Strategic Drivers of Change. Corporate Governance. The international journal of business in society. Vol. 9 (4), pg: 374-385.
Other published articles in reviews, books and book chapters
- Castelló, I. & Lozano, J.M. (2009), From Risk Management to Corporate Citizenship: The Evolution of CRS. Isocial, Institute for Social Innovation, Esade, Ramon Llull University. Article in e-magazine.
- Castelló. I. (2009), Hospes Hotels and Moments, in Murillo, D., & Sureda, M., Sector Guides for SME: the tourism sector. Institute of Social Innovation. Book chapter.
- Castelló. I. (2009), Casa Camper, in Murillo, D., & Sureda, M., Sector Guides for SME: the tourism sector. Institute of Social Innovation. Book chapter.
- Castelló, I. (2008), Sustainable Consumption in the Mediterranean Institutions. United Nations CP/RAC Annual Technical Publication, March 2008. Paper in Journal.
- Oyarbide, M.A., González, L., González, J.C., Castelló, I., Jiménez, M. (2008), Corporate Responsibility and Commercial Television: a First Industry Approach. Ed. Cátedra de Responsabilidad Social Corporativa, Universidad de Alcalá, Telecinco, Responsables Consulting. Book.
- Castelló, I. (2008), Mapro Case Study, in Murillo, D., & Sureda, M., Sector Guides for SME: the automotive sector between competitiveness and responsibility. Institute of Social Innovation. Book chapter.
- Castelló, I. (2008), Guilera Case Study, in Murillo, D., & Sureda, M., Sector Guides for SME: the automotive sector between competitiveness and responsibility. Institute of Social Innovation. Book chapter.
- Lozano, J. & Castelló, I. (2007), The Rhetoric of Power: CSR to Debate, 2007 Annual Compilation Book. Corporate Communication and the management of intangibles in Spain and Latin America. Prentice Hall Eds. Book chapter.
- Castelló, I. (2007), Productos Tarragó, in Murillo, D., & Dinarès, M., Fifteen cases of CSR in SME. Institute of Social Innovation. Book chapter.
- Zadek, S. & Castelló, I. (2005), The Future of Accountability, a Business Perspective, Sustainability Yearly Book of CEMEX, Monterrey, México. Book chapter.
Published articles in magazines: Expansión (15/12/2003), Revista de Sernauto (December 2003), Emprendedores (Octubre 2003), Revista l’Altraveu (September 2003), Tribuna de Automoción (2º semester 2004).
Academic working papers
- Castelló, I., Galán, R. (2010), The Rhetoric of Corporate Social Responsibility: Strategies of Legitimization among Asian Firms. In Review and Resubmit at Business and Society. Best Paper Proceedings of the 2010 Academy of Management Annual Conference.
- Barberá, D, Jiménez-Sáez, F. & Castelló, I. (2010) Mapping technological trajectories in the real world: Connectivity Analysis of the Artificial Disc. In Review and Resubmit at Research Policy.
- Castelló, I. (2010), The Corporate World in a Changing Society: A Model of Sensemaking and Firm’s Characterization. Presented at 2010 EGOS Annual Conference.
- Castelló, I., Lozano J., & Barberá, D. (2010), Transformational and Transactional CSR Strategies: Searching for Change in the Tourism Industry. Presented at 2009 EGOS Annual Conference and 2009 Ashridge Conference.
- Murillo, D., Castelló, I., Barberá, D., (2010), What is Social Innovation? Introduction to Concept, Limits and Tensions. Working Paper, Institute of Social Innovation.
Academic articles and cases work in progress
- Castelló, I. & Maak, T. (2010), Social Capital Creation in Global Partnerships. Presented at 2009 EABIS Annual Conference.
- Castelló. I., Lozano, J.M. & Arenas, D. (2010), Novartis, the Ambassador Program. Case Study founded by Esade Business School.
 - Castelló, I. & Lozano, J. (2010), Reconciling Traditions: the evolution of mainstream strategy models and the influences of corporate social responsibility.


Last updated by Lise Søstrøm 13/04/2011