This project is sponsored by The Danish Environmental Protection Agency with a duration from 1999 to 2002. The project deals with production of as well as demand for environmental-friendly textiles. Environmental-friendly textiles are defined as products carrying the EU eco-label 'The Flower.' It is the intention that the results will contribute to an increased knowledge about: 1) the profitability of the development, production and sale of environmental-friendly textiles, and 2) the characteristics of the consumers/purchasers of these products.

The production analysis is based on case-studies of Danish manufacturing companies, which have experience with the development, production and sale of textiles labelled with 'The Flower.' The primary focus of the analysis is to determine: 1) the cost of production of these textiles, and 2) the possibilities and barriers of purchasing environmental-friendly materials or services from sub-contractors.

The demand analysis examines the attitude, knowledge and behaviour of consumers as well as of professional purchasers with regard to environmental-friendly textiles.

- Analysis of personal interviews with 311 consumers (in Danish only).

The project is undertaken by:

Peter Neergaard, Professor – e-mail: pn.om@cbs.dk; tel. +45 3815 2404
Mette Andersen, PhD student – e-mail: man.om@cbs.dk; tel. +45 3815 2416
Line Bech, student worker

Related publications:
Andersen, Mette & Neergaard, Peter: " Environmental management in SMEs – does it pay off? A case study." (To be published).

Andersen, Mette & Neergaard, Peter:

. Proceedings of the 1st International Conference on Euro-pean Dimension in Quality Assurance, Iasi, Romania, October 27, 2001.

Neergaard, Peter:

. Euro Asia Journal of Man-agement, July 2002