Majken Schultz

Professor , Ph.D
Majken Schultz

Department of Organization

Kilen, Kilevej 14A, K4.98
2000 Frederiksberg

Tel.: +45 3815 3220
Fax:+45 3815 2828
E-mail: ms.ioa@cbs.dk

Link to this homepage: uk.cbs.dk/staff/ms

Affiliated with Brandstudies

Majken Schultz research interests are located at the interface betweem organization theory, strategy and marketing including the interplay between culture, identity and image, corporate branding and reputation management.

Majken Schultz has directed two large research initiatives: A study of the relationships among culture, identity and image (1996 – 2000), and a project on corporate branding (2002 – 2005), where a network of global brands was established including e.g. Novo Nordisk, Telefonica, and the LEGO Group.

Her work has been published in journals, such as Harvard Business Review, California Management REview, Academy of Management, British Journal of Management, Corporate Reputation Review, International Studies of Management and Strategic Organization. Of her recent books she is first editor of The Expressive Organization (with Mary Jo Hatch), and co-editor of a reader on Organizational Identity with Oxford University Press. In November 2005 Majken Schultz, published Corporate Branding Purpose/People/Process with Yun Mi Antorini and Fabian F. Csaba, CBS Press.

Majken Schultz is actively involved in the Danish Business Community through e.g. VL 48, and a regular commentator in Danish newspapers. She is academic leader of Reputation Institute.

Majken Schultz is board member in several companies: Since 2000 she is board members at Danske Bank and Fonden Realdania. From 2005 Majken Schultz also sits on COWI's board. From 2000 – 2003 she was “Vismand” i Kompetencerådet. From 2000 - 2003 Schultz has been working as a consultant with LEGO Company. Majken Schultz has been engaged as a change agent and content provider for a range of companies in Denmark.

Primary research areas

Organization
Interplay between culture, identity and image
Corporate Branding
Reputation Management
Value-based management

Selected publications

Books

The second wave of Corporate Branding (with Fabian C. Csaba
Organizational Identity: A Reader, Oxford Management Readers, Oxford University Press, 2004 edited by Mary Jo Hatch and Majken Schultz.
The Expressive Organization: Linking Identity, Reputation and The Corporate Brand, Oxford: Oxford University Press 2000. (first editor. In collaboration with Mary Jo Hatch and Mogens Holten Larsen).
On Studying Organizational Cultures: Diagnosis and Understanding, Walter de Gruyter, Berlin: 1995.
Organisationskultur: Funktion eller symbol, Handelshøjskolens forlag, Copenhagen 1990
Kalejdoskopiske Fortællinger fra en Videnskabelig Verden, Akademisk Forlag, Copenhagen 1989, ed. with Jan Molin
Bureaukrati og videnskab - organisationskulturer i centraladministrationen, with Janne Larsen, Forlaget Politiske Studier, Copenhagen 1984

Papers in International Journals

Responding to Identity threats; Exploring the role of Organizational Culture (with Davide Ravasi), Academy of Mangement 2006 (in print)
Building theory from practice (with Mary Jo Hatch). Strategic Organization, Vol. 3, No. 3, August 2005
The drivers of Corporate Reputation (with Simon Bøge) In: Nordisk Forsikringstidskrift, spring 2004
Cycles on Corporate Branding: The Case of LEGO Company (with Mary Jo Hatch) In: California Management Review fall 2003.
Bringing the Corporation into Corporate Branding (with Mary Jo Hatch) In: European Journal of Marketing, Vol 37: 7/8, 2003.
Introduction: The Challenges of Corporate Branding (first editor). In: Corporate Reputation Review, Fall 2002, vol. 5, no. 2-3, pp. 105-112(8), Henry Stewart Publications.
The Dynamics of Organizational Identity (with Mary Jo Hatch) in: Human Relations vol 55/8 989-1017, 2002
Are the Strategic Stars Aligned for Your Corporate Brand? In: Harvard Business Review, Vol 79/2: February 2001 (with Mary Jo Hatch).
Sticky Reputation: Analyzing a Ranking System (with Jan Mouritsen and Gorm Gabrielsen). In: Corporate Reputation Review vol 4/1: 2001.
Organizational Identity, Image and Adaptive Instability (with Dennis Gioia and Kevin Corley. 2 author). In: Academy of Management Review. 2000 vol 25/1: 63- 81.
A European View on Identity. Interview with Wally Olins (with Mary Jo Hatch). In: Journal of Management Inquiry, december 1997
Relations between Organizational Culture, Identity and Image (with Mary Jo Hatch). In: European Journal of Marketing, VOL 31, issue 6, 1997.
Restructuring Culture or Celebrating Valhalla (with Mary Jo Hatch). In: Studies of Society, Culture and Organizations. Vol 1/1 1995
Soft Cultures. The symbolism of Cross-border Organizing. In: Studies of Society, Culture and Organizations. (with Kristian Kreiner). Vol 1/1. 1995
Postmodern picture of organizational culture. In: International Studies of Management and Organization. Special issue on postmodernism summer 1992
Transitions between symbolic domains in organizations. In: Organization Studies 12/4: 489-507, 1991

Papers in International Books

Living the brand through symbols and artifacts (with Mary Jo Hatch & Francesco Ciccolella). In Rafaeli & Pratt (eds). Artifacts and Organizations. LEA Publishers 2004
The Identity of Organizations (participating conversationalist). Organizational Identity: Building Theory through Conversations, eds. by David Whetten and Paul C. Godfrey, Beverly Hills, Sage Publications 1998. p. 33-83.
Creative Post-Processing. On Making Turbulence Valuable. In: Creativity in Organizations. Gioia & (ed) Sage Publications. 1995
Reconstructing Cultural Analysis in Organizations: Alternatives to the Modernist Tale. In: Ahonen, P. (ed) Tracing the Semiotic Boundaries of Politics, Berlin, Mouton de Gruyter 1993
Artifacts in a Bureaucratic Monastery med Janne Larsen. In: Gagliardi, P. (ed) Symbols and Artifacts: Views of the Corporate Landscape, Walter de Gruyter, 1990