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Ana María Munar

Associate professor , Ph.D.
Ana María Munar

Department of International Economics and Management (INT)

Porcelænshaven 24A 3.54
2000 Frederiksberg
Tel.: +45 3815 2538
Fax:+45 3815 2500
E-mail: amm.int@cbs.dk



Link to this homepage: uk.cbs.dk/staff/Ana María Munar

Affiliated with Center for International Business and Emerging Markets (CIBEM) and Imagine.. Creative Industries Research

Ms Munars' latest work focuses on the use of social media, Web 2.0 and destination branding.

Primary research areas

  • Tourism and travel industries
  • Destination and place branding
  • Social media
  • Globalization processes
  • Policy and trends in higher education


Selected publications

Munar, A. M. & Ooi, C. S. 2012. "The Truth of the Crowds: Social Media and the Heritage Experience." In L. Smith, E. Waterton & S. Watson (eds.), The Cultural Moment in Tourism, London: Routledge. (in print)
Hvass, K. A & Munar, A. M., 2012. "The Takeoff of Social Media". Journal of Vacation Marketing (forthcoming).
Munar, A, M. & Jacobsen, J. K., 2012. "Trust and Involvement in Digitally Mediated Tourism". Journal of Town & City Management (forthcoming).
Jacobsen, J. K & Munar, A. M., 2012. “Tourist Information Search and Destination Choice in a Digital Age”. Tourism Management Perspectives, Vol. 1(1) 39–47.
Munar, A. M. 2011. “Tourist-created Content: Rethinking Destination Branding.”  International Journal of Tourism, Culture and Hospitality Research, Vol. 5 (3), 291-305.
Munar, A. M. 2011. “Drawing Global Tourism: The Spatio-temporal Dimensions.” Journal of Hospitality and Tourism, Vol. 9 (1), 54-70.
Munar, A. M. 2010. “Digital Exhibitionism: The Age of Exposure”, Culture Unbound, Vol. 2, 401-422.
Cai, L. A., Gartner, W. C. & Munar, A. M. (eds.) 2009. Tourism Branding: Communities in Action. Bingley: Emerald. 265 pp. (Bridging Tourism Theory and Practice).
Munar, A. M. 2009. “Challenging the Brand”. In Cai, L, W. C. Gartner and A, M. Munar (eds). Tourism Branding: Communities in Action. Bingley: Emerald. 17-35.
del Olmo, L. & Munar, A. M. 2009. “Strategic Branding in Hospitality : The Case of Sol Melia”. In Cai, L, W. C. Gartner and A, M. Munar (eds). Tourism Branding: Communities in Action. Bingley: Emerald. 219-232.
Jørgensen, L. B. & Munar, A. M. 2009. “The Copenhagen Way: Branding in the Interest of Stakeholders”. In Cai, L, W. C. Gartner and A, M. Munar (eds). Tourism Branding: Communities in Action. Bingley: Emerald. 177-189.
Cai, L. A. , Gartner, W. C. & Munar, A. M. 2009. ”Tourism Branding : A Community Affair”. In Cai, L, W. C. Gartner and A, M. Munar (eds). Tourism Branding: Communities in Action. Bingley: Emerald. 1-13.
Munar, A. M. & Montaño, J. J. 2009. “Generic Competences and Tourism Graduates”. Journal of Hospitality, Leisure, Sport & Tourism Education. Vol. 8 (1), 70-84 .
Munar, A. M. 2008. “Walking into Tourism”. In Sørensen, A. & Sundbo, J, (eds). Cases in the Experience Economy. Nykøbing F. and Roskilde: CEUS and RUC.
Munar, A. M. 2007. “Rethinking Globalization Theory in Tourism”. Tourism, Culture and Communication. Vol. 7 (2), pp. 99-115
Munar, A. M. 2007.” Is the Bologna Process Globalizing Tourism Higher Education?” Journal of Hospitality, Leisure, Sport and Tourism Education. Vol.6 (2), 68-82


Last updated by Tasja Rodian 20/02/2012