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New article by K.Hvass and A.M.Munar

31.01.2011
The internet's transformation into a forum of user-generated content and social media is having an impact on how firms can communicate with their customers, stakeholders, employees, etc.
This holds true for the airline industry, which is analyzed in this study of the types of messages airlines post on their social media platforms (e.g. Facebook and Twitter).
Findings suggest that, while many airlines are present and prolific users of social media, there is a lack of clear strategy and link between marketing and sales.

Let's Be Social at 30,000 Feet!






Last updated by Tina Forsingdal 31/01/2011