Print Print

Marion Poetz

Assistant professor , Dr.
Marion Poetz

Department of Innovation and Organizational Economics

Kilevej 14a, 3rd floor
2000 Frederiksberg, Denmark
Tel.: +45 3815 2914
E-mail: mp.ino@cbs.dk



Link to this homepage: uk.cbs.dk/staff/marion_poetz


Affiliated with the Danish Research Unit for Industrial Dynamics (DRUID, www.druid.dk), the Danish User-centered Innovation Lab (www.duci.dk), the CBS World Class Research Environment in Open Innovation and the BioBusiness & Innovation Program ( www.bbip.dk )
Research interest
My current research activities focus on the mechanisms and effects of distributed innovation. I am particularly interested in aspects of search for innovation-related knowledge located outside the boundaries of the searching organization and investigate the effects of contextual distance on innovation performance. Core questions of this research relate to (1) how organizations can access and leverage distributed sources of innovation (search and collaboration methods), (2) what influences the selection and set-up of external search and subsequently (3) what are related effects of different search and collaboration strategies on organizations’ ability to innovate. As part of my studies I also research the role of (lead) users in generating innovations and have developed a model for efficiently applying lead user studies in corporate innovation efforts.

Primary research areas

  • Management of Innovation and Technology
  • Mechanisms and Effects of Distributed Innovation
  • User Innovation
  • New Product Development


Selected publications

Journal articles
Poetz, Marion K., Prügl, Reinhard (2010), Crossing domain-specific boundaries in search of innovation: Exploring the potential of ‘pyramiding’. Journal of Product Innovation Management. 27(6): 897-914. http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1566905
Poetz, Marion K., Schreier, Martin, The value of crowdsourcing: Can users really compete with professionals in generating new product ideas? Journal of Product Innovation Management (forthcoming). http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1566903  
Working papers
Poetz, Marion K., Schreier, Martin (2009), Going beyond the obvious: A real-life application of idea generation using analogous market problem solvers. CBS Working Paper.
Franke, Nikolaus, Poetz, Marion K. (2008), The analogous market effect: How problem solvers from analogous markets can contribute to idea generation. WU Vienna Working Paper.
Hienerth, Christoph, Poetz, Marion K., von Hippel, Eric (2007), Exploring key characteristics of lead user workshop participants: Who contributes best to the generation of truly novel solutions? MIT Working Paper. http://www2.druid.dk/conferences/viewpaper.php?id=1609&cf=9


Last updated by Shi Hua Chen Kold 23/11/2011