cbsCSR is one of the partners in a recently announced large-scale research project on CSR in the Nordic fashion industry.In March 2011, together with a number of consortium partners, cbsCSR won the competitive bid for a completely new research programme entitled Mistra Future Fashion from the Swedish Foundation for Strategic Environmental Research (Mistra).

Overall, the purpose of the Mistra Future Fashion research programme is to contribute to a more sustainable society, help the fashion industry create greater competitiveness and expertise in sustainability, and find innovative solutions to the challenges faced by the fashion industry.The project cuts across disciplines and will be conducted over an initial period of three years with a potential for extension.

The overall project has been awarded SEK 40 million kroner.At cbsCSR, Associate Professor Esben Rahbek Gjerdrum Pedersen, Professor Lucia Reisch, Assistant Professor Wencke Gwozdz and Assistant Professor Anne Roepstorff are involved in the project.

CBS is responsible for analyzing how to develop new and competitive business models and market strategies for the fashion industry as well as understanding and promoting responsible consumption in the industry.In addition, the project deals with making recommendations for policies on sustainability in the fashion industry and on the design and development of innovative and sustainable materials to the used in the fashion industry.

Partners
The Consortium is led and coordinated by SP Sveriges Tekniska Forskningsinstitut (SP Technical Research Institute of Sweden) and consists of researchers from Chalmers, Stockholm Business School, Innventia, Konstfack, Malmö Högskola, SWEREA/IVF, and University of Arts London. Additional partners include H&M, Fabric Retail Global AB, I:Collect, Kiram AB, Myrorna, Stockholms Läns Landsting and Södra.

For more information on the project, please contact Associate Professor Esben Rahbek Gjerdrum Pedersen (on business models and market strategies), erp.ikl@cbs.dk, and Assistant Professor Wencke Gwozdz (on responsible consumerism), wg.ikl@cbs.dk.