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Simon Ulrik Kragh

Simon Kragh
Associate professor , PhD
Simon Ulrik Kragh

Department of Intercultural Communication and Management

Porcelænshaven 18A
DK-2000 Frederiksberg
Tel.: +45 3815 3203
Fax:+453815 3840
E-mail: kragh@cbs.dk



Link to this homepage: uk.cbs.dk/staff/suk

Affiliated with Center for Business and Development Studies

What fascinates me about cross-cultural research is that it allows one to see how there are systematic differences across countries and regions which influence individual behavior. One area where such differences can be clearly seen is in the field of higher business education where teaching styles differ systematically across countries and correlate with political cultural values. Management is a similar area where systematic differences related to structural, historical development influence attitudes to bureaucracy and formal organization. International marketing is an area of study which shows how these and other differences influence perception and consumption as well as the cultural barriers which international companies meet in global markets.

Primary research areas

  • Cross-Cultural Marketing
  • Cross-Cultural, Comparative Education
  • Communication
  • Cross-Cultural Organizational behaviour


Administrative functions

Coordinator Intercultural Marketing and Communication (IKM)
Member of CML Studyboard


Selected publications

Cross-Cultural, Comparative Education
  1. Kragh, Simon and S. Bislev: The Globlization of Business Schools. European Business Forum. Spring No 21, 2005
  2. Kragh, S. Bislev: Universities and Student Values across Nations. Journal of Intercultural Communication, No 9, June 2005
  3. Kragh, Simon and Djursaa M. Modernization and Management: Business School Teaching Across Countries. International Journal of Cross Cultural Management, vol 6 No 1 April 2006: 16-37
  4. Kragh, Simon and S. Bislev: Business School Teaching and Democratic Culture: an International and Comparative analysis. Research in Comparative International Education, Vol 3. No 2, 2008: 211-221
Cross-Cultural Marketing:
  1. Djursaa, Malene, Kragh S. Central and Peripheral Consumption Contexts: The Uneven Globalization of Consumer Behaviour. International Business Review, , Vol 7, No1, 1998: 23-38
  2. Kragh, Simon, Djursaa M. Syntax and Creolization in Cross Cultural readings of Rooms. European Advances in Consumer Research, 1999, No 4
  3. Djursaa, M and S. Kragh. Standardization or Adaptation: The Effect of Culture in Strategic Positioning. In Backhaus, K (ed): Contemporary Developments in Marketing. Editions ESKA, 1999, Paris.
  4. Kragh, Simon Djursaa,M. Product Syntax and Cross Cultural Marketing Strategies. European Journal of Marketing, Vol 35 No 11/12, 2001: 1301-1319.
Cross-Cultural Communication:
  1. Kragh, Simon Ulrik: Fra afsender til modtager in Helder, J og Pjetursson,L. (eds. ) Modtageren som medproducent. Nye tendenser i Virksomhedskommunikation. Samfundslitteratur 1999
Cross-Cultural Organizational Behaviour:
  1. Kragh, Simon: Traditional Influences on Formal Organizations in Africa and Latin America. Oglesby, Rodney A. & Adams, Marjorie G. (ed.): Business Research Yearbook. Building Bridges in a Global Economy, Vol. XV, No. 3, 2008.
Full publication list (pdf)



Last updated by Simon Ulrik Kragh 09/06/2009