Intercultural Organizational Communication

Lisbeth Clausen
Intercultural Organizational Communication; Five Corporate Cases in Japan
Copenhagen Business School Press
2006

The book presents and analyzes the cultural lessons learned from the perspective of both Danish headquarters and their Japanese subsidiaries and alliance partners.

The book is targeted at bachelor, master and MBA students in cross-cultural communication and management. Business professionals will also find inspiration and interesting insights applicable to their own organizations concerning the management of cross-cultural communication between headquarters and subsidiary/alliances.
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- Preface
- Introduction: Danish Business in Japan
- Intercultural Communication in Organizations: Theory
- Bo Bendixen and Japanese 'Cute' Culture
- Rosendahl, Royalty and Hans Christian Andersen
- Scandinavian Tourist Board: Creating a Viking Mascot
- Bang & Olufsen: Questioning the Ordinary
- Eccoes of the World
- Conclusion: Five Corporate Cases in Japan

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Read review from Kommunikation & Sprog (in Danish)

Last updated by Bente Faurby 28/11/2006