Kaffeklubben and Copenhagen Business School are happy to invite to Fair trade event

A lot is said and written about fair trade in the Danish media, but what does Fair trade actually mean to coffee producers in developing countries, importers, roasters, retail, ho.re.ca and not the least, to Danish consumers?

Some of the main issues that are treated are: the difference between fair trade and unfair trade? Fair trade Certification systems and labelling organisations. How can Fair trade create value for roasters and retailers? Why are consumers buying Fair trade and how can the positive impact of Fair trade be strengthened?

Program:

15.15: Welcome by Kaffeklubben

15.30: Stefano Ponte (Senior Researcher, DIIS, Danish Institut for International Studies), gives an introduction to the global value chain for coffee and the impact of Fair-trade for the different stakeholders along the chain; producers, importers, roasters, retail, ho.re.ca and consumers. Future perspectives and development opportunities for Fair trade are presented.

Questions from the audience.

16.00 Fair trade coffee break.

16.15- 17.15 Panel debate about the consumption of Fair trade coffee in Denmark.

Panel: Stefano Ponte, Jonas Giersing (product manager, Max Havelaar), Suzanne C. Beckmann (Professor within marketing and consumer behaviour, CBS), Jens Mondrup (Buying coordinator, Peter Larsen Kaffe), Retail, Café. After a short presentation of the members of the panel and their work/view on fair trade, the audience can ask questions.

Interested can mail questions in advance that will be presented to the panel.

The meeting is mainly kept in English.

The event is the first of two that Kaffeklubben (the Coffeclub) is organising together with CBS. Fair trade I focus on fair trade consumption in Denmark, while Fair trade II, scheduled for September 2007, is going to concentrate on fair trade in the producer countries.

The event is free, but with a limited number of available seats. Deadline for signing up: 1st of May.
To sign up e-mail Anne Kristin Hoenen, Centre for Business and Development Studies, at akh.ikl@cbs.dk