The group is engaged in a number of projects within strategic communication in companies and organisations. The common theme is relations: we research the effects that communicators have on each other, and explore the relations between a speaker and his or her audience, an organisation and its stakeholders, between people who may not share each other’s language or norms etc.

Current projects:

The communication around consumer risk perceptions and expectations about foodstuffs (Henrik Merkelsen)
Do consumers harbour unrealistic expectations about clean, safe food? How can companies pre-empt panic by channelling their risk/anxiety communication correctly?

Negotiation as dialogue or simultaneous monologue (Anne Marie Bülow-Møller)
Most negotiation partners consciously resist persuasion. What communication patterns are used in handling resistance and seeking common ground? What is the role of the rhythm of the phase structure, particularly under conditions of uncertainty?