The group is engaged in a number of projects within strategic communication in companies and organisations. The common theme is relations: we research the effects that communicators have on each other, and explore the relations between a speaker and his or her audience, an organisation and its stakeholders, between people who may not share each other’s language or norms etc.

Current projects:

Real Estate Rethorics (Jonas Gabrielsen, Sine Nørholm Just, Nicolaas O. Mouton)
- in Danish only.

The communication around consumer risk perceptions and expectations about foodstuffs (Henrik Merkelsen)
Do consumers harbour unrealistic expectations about clean, safe food? How can companies pre-empt panic by channelling their risk/anxiety communication correctly?

Diversity management and intercultural rhetoric (Sine Nørholm Just)
Do organisations communicate effectively with a diversified workforce, and how can the diversity be turned into an advantage for the organisation? Can a global rhetoric be suggested, or should we concentrate on understanding how communication can accommodate different cultural contexts?

Weblogging in companies (Tanja Juul Christiansen)
Company blogging, both internal and external, affects the very identity and culture of the organisation. How do blogging employees present themselves and their company? What is the effect on (rhetorical) agency options? and what kind of interplay does it spark between bottom-up and top-down communication in the company?

Negotiation as dialogue or simultaneous monologue (Anne Marie Bülow-Møller)
Most negotiation partners consciously resist persuasion. What communication patterns are used in handling resistance and seeking common ground? What is the role of the rhythm of the phase structure, particularly under conditions of uncertainty?

Public speaking (Sine Nørholm Just, Jonas Gabrielsen)
Oral competence is a broadly shared competence that everyone should acquire, for use as private persons, business people or citizens of the world. We are engaged in establishing a Danish milieu for the research in public speaking, focusing on the didactics of oral presentation and business rhetoric.