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Mads Mordhorst

Associate professor , PhD
Mads Mordhorst

Department of Management, Politics and Philosophy

Porcelænshaven 18A
DK-2000 Frederiksberg
Tel.: +45 3815 3839
Cell phone: +45 2622 0070
Fax:+45 3815 3635
E-mail: mmo.lpf@cbs.dk



Link to this homepage: uk.cbs.dk/staff/mads_mordhorst

Affiliated with Centre for Business History

My research interest in the field of history is not the past in itself, but how history has been and is still being used in the creation of power, legitimacy and identity. I specifically work within the areas food industry and branding.
Within the food industry my work has been centered around the history of the danish cooperative movement and todays large cooperatives such as Arla.
Until the end of 2012 my research will be focused on the project "National identity, branding, history and the company", where I am looking into how companies and brands at the same time are producers and products of national identities.

Primary research areas

  • Business history
  • The uses of history and construction of identity
  • Food industry
  • Narrativity
  • Branding


Selected publications

  • Mads Mordhorst: "Nation branding - neo-nationalism in a globalized world?" Globalization studies (forthcoming), 2011
  • Mads Mordhorst: "Landbrugets Tietgen Anders Nielsen", i Per H. Hansen & Kurt Jacobsen (red.) Trangen til vækst - danske erhvervsledere 1870-2010, Odensen: Syddansk Universitetsforlag 2011
  • Mads Mordhorst (red.): Nation-branding, Den Jyske Historiker nr. 126, december 2010
  • Mads Mordhorst: "Nation-branding og nationalstaten", DJH 126, s. 16-39
  • Mads Mordhorst (red.): Den danske nation branding-indsats - erfaringer og refleksioner." 2010
  • Mads Mordhorst: "Hvad er nation branding?" Den danske nation branding-indsats - erfaringer og refleksioner.
  • Mads Mordhorst: "Er Danmark et brand?" Humaniora, 2, 2010


Last updated by Astrid Myrup 05/04/2011