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Mette Vedel

Research fellow , Cand.negot
Mette Vedel

Department of Marketing

Center for Applied Market Science (CAMS)
Birk Centerpark 40
7400 Herning
Tel.: +45 9629 6470
Cell phone: +45 2440 7305
Fax:+45 9629 6460
E-mail: mev.marktg@cbs.dk



Link to this homepage: uk.cbs.dk/staff/mette_vedel

Affiliated with Center for Applied Market Science (CAMS)

My ph.d project is rooted in the Danish building articles industry. A large share of the turn-over in this industry is marketed through mediated channels. My research examines the interaction between suppliers, merchants and customers involved in this type of intermediated sales and how their interaction relates to value creation.

Primary research areas

  • B-t-B Value & value creation
  • Intermediation in distribution & marketing channels
  • Business triads & micro-networks
  • Positioning in business networks


Selected publications

Creating value through intermediaries (with Jens Geersbro). Paper presented at the 24th IMP conference September 2008, Uppsala, Sweden
Triadic interconnectedness in indirect sales: Value creation and strategic positioning (with Jens Geersbro). Paper presented at the 4th International conference on Business Market Management, March 2009, Copenhagen, Denmark


Last updated by webmaster 09/09/2011