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Center for Applied Market Science

Center for Applied Market Science (CAMS) is a part of The Department of Marketing and is located in Herning. The research at CAMS is focused on marketing and procurement for the industrial market. The starting point is a relationship-based understanding of business to business. CAMS works closely with the Center for Business Marketing and Purchasing (BMP) at the Institute of Marketing.
EMPLOYEES
  • Chris Ellegaard, lektor, centerleder
  • Christina Hjerrild Bonde, ph.d. stipendiat
  • John Bøjgaard, projektleder
  • Mette Vedel, post doc
PRIMARY RESEARCH PROJECTS
  • The impact of relationship atmosphere on knowledge sharing in buyer-supplier relationships
  • The sales agent as a mediator between company and customer demands
  • The roles of third parties and middlemen in business exchange
  • Consultants as facilitators of sensemaking processes in strategy development
  • Customer attractiveness and its effect on the mobilization of supplier resources
  • Coordination and management of corporate purchasing and supplier relationships in the construction industry
BUSINESS PARTNERS
  • Forskningsfonden for Midt- og Vestjylland
  • Innonet Interior & Wear
  • Udviklingscenter for Møbler og Træ
  • Samarbejdsvirksomheder:
  • Grundfos
  • Hummel
  • Inwido
  • Jeldwen
  • KK Electronic
  • Multiform
  • NCC
  • Århus Kommune



Birk Centerpark 40
DK-7400 Herning
tlf: +45 9629 6470
fax: +45 9629 6460

Last updated by John Bøjgaard, webmaster 12/09/2011