Center for Business Marketing and Purchasing
Center for Business Marketing and Purchasing (BMP) is a new research unit at Copenhagen Business School.
The focus of BMP's research is on business-to-business marketing, sales and purchasing and procurement. Whenever firms and organizations exchange goods and services. Our philosophy behind this combination is that in order to be a good sales and marketing person, one needs to understand buying processes – and vice versa.
Research director: Professor Thomas Ritter
Head of centre: Associate Professor Jens Geersbro
BMP is hosting the 4th International Conference on Business Market Management, 2009
BMP is pleased to host the next International Conference on Business Market Management, where leading academics in the field of business-to-business markets will present their latest research.
For more information see www.cbs.dk/bmm
Business Marketing and Purchasing
Copenhagen Business School,
Institut for Afsætningsøkonomi,
Solbjerg Plads 3, C3
DK-2000 Frederiksberg
Denmark
E-mail: bmp@cbs.dk
Fax: +45 3815 2101
Last updated by Anne Overgaard Jørgensen 02/09/2010
BMP Resource Base
Download Papers, Press cuts, Working papers, Management insights and Commentary by BMP’s Researchers
Præsentation fra morgenmødet ”Kundepleje – et varmt emne i økonomisk kolde tider” (1. december 2008)
Her kan du læse og downloade artikler om kundepleje skrevet af direktør Henrik Andersen og professor Thomas Ritter
Call for papers - Journal of Purchasing & Supply Management
Chris Ellegaard, lektor ved BMP er gæsteredaktør for Journal of Purchasing & Supply Management's særnummer om "Purchasing and Supply Management in the Construction Industry". Hvis du er interesset i at skrive et paper til nummeret, se følgende call for paper.
Download artikler af Henrik Andersen og Thomas Ritter
Her kan du læse og downloade artikler om kundesegmentering og markedeslederskab skrevet af direktør Henrik Andersen og professor Thomas Ritter
Præsentation fra morgenmøde ”CUBEical Thinking for KAM” (18. september 2008)
Her kan du downloade direktør Henrik Andersen og professor Thomas Ritters powerpoints slides fra morgenmødet den 18. september 2008.
Præsentation fra morgenmøde ”CUBEical Thinking for FMCG” (17. september 2008)
Her kan du downloade direktør Henrik Andersen og professor Thomas Ritters powerpoints slides fra morgenmødet den 17. september 2008.
BMP is hosting the 4th International Conference on Business Market Management, 2009
The 4th International Conference on Business Market Management is hosted by Center for Business Marketing and Purchasing (BMP) at Copenhagen Business School in collaboration with the Journal of Business Market Management
”Inside the Customer Universe: How to Create Unique Customer Insight and Drive Profitable Revenue Growth”
Ny og spændende bog af Thomas Ritter og Henrik Andersen
