One business and one student have received the HBH Foundation’s annual awards
”We do not know where we end, but if we don’t get started, we won’t get anywhere”. Such are the words of this year's winner of the HBH Foundation Marketing Award: Sticks'n'sushi.

It looks like the business is very much on the right track, and at the award ceremony on Friday 12 March 2010 Associate Professor Mogens Bjerre turned the focus to the employees. Mogens Bjerre is a member of the HBH Foundation board, and he stressed that the employees at this year’s winning business have a great feeling of responsibility and are very committed to the business.

Requires commitment
Consistency is an overall theme in the business, and if the employees have not completed the basic training within the first three months, it is regarded as a lack of commitment, which ultimately makes the business say goodbye to the employee in question.
The HBH Foundation highlighted that Sticks'n'sushi has succeeded in developing an industry, which is distinctive to a degree that it has struck a responsive chord in the international community. Today, the sushi business is recognised as a powerful brand.

Two top theses nominated for best thesis
The HBH Foundation also awards the year’s best marketing thesis with DKK 25,000. Two theses, which had both gotten the grade 12, were nominated. Jakob Sjøl was nominated for his thesis, in which he recommends that his case business adopt a particular penetration strategy for entering the Chinese market.

Adam Engelhardt was the lucky winner. His thesis focused on the businesses' relations to their customers. Using Nokia as case business, he has shown how today’s businesses can share knowledge, resources and competences with their customers.

The awards were presented at CBS on Friday 12 March 2010.