The most read student theses in 2010

11.02.2011

Since 2009 CBS students have handed in students theses electronically. Theses may be found in StudentTheses@CBS and it has become a really popular service among both CBS students and users outside CBS. Here is a top-10 of the most downloaded papers in 2010.

Christina Juul Nielsen og Anja Nordstrøm Klett (2009) Complex brand narratives - A new brand perspective within social constructivism (12.270 downloads)
Marina Shchipanova (2009) Competing in times of convergence - The use of strategic alliances by Nokia, Apple and Google (5.548 downloads)
Judith Benner (2009) The airline customer loyalty model - A relational approach to understanding antecedents of customer loyalty in the airline industry(3.685 downloads)
Frederik Roikjer og Christian S. S. Hein (2010) Venture capital in Zambia Design & application of an investment framework (2.916 downloads)
Christian H.K. Pedersen (2009) Strategisk regnskabsanalyse & værdiansættelse af Carlsberg A/S (2.136 downloads)
Miel van Blitterswijk og Rosen Karadzhov (2009) Financial and strategic analysis of Ford Motor Company and Tata Motors (2.126 downloads)
Kasper Juhl Larsen (2009) Strategisk analyse og værdiansættelse af Bang og Olufsen A/S (2.079 downloads)
Kim Thisted Mortensen og Danny Krath Knudsen (2009) Bang & Olufsen - En virksomhed i forandring (1.498 downloads)
Marie Wissendorf Jensen (2009) Perception versus strategy - city branding - The case of Wonderful Copenhagen and Brand Copenhagen (1.485 downloads)
Henrik Rask Jensen (2009) Evaluering af SAS - Strategisk analyse, cashflow forecasting og værdiansættelse (1.483 downloads)