Advertising and marketing

29.07.2010

If you need theoretical or practical information about the effectiveness of advertising, market segments, or marketing strategies and campaigns from top-of-the-line brands, check out WARC .

What to find in WARC?

Under the heading Digital you will find cases and articles on internet trends, digital consumers, social networking, viral marketing etc.
Marketing contains analyses and information on research and strategy.
Advertising deals with the effectiveness and typology of advertising.
Media offers an insight into the variety of different marketing channels.
Search Case Studies by brand or product category and in combination with a specific medium.
Industry sectors is a hub of cases, articles, and corporate profiles, sorted by industry or product.
Consumers contains information on consumers, for instance children and youths, and on consumerism and consumer research.
In the Brands section you can study global brands, brand? loyalty and identity, and much more.
In Data you will find information about advertising expenditure and forecasts.

Tips for smart searching
Choose one of the categories mentioned above, click your way through the captions in the left hand menu, and find a lot of interesting articles, surveys, and cases on your preferred subject matter.

In "Advanced search" you can search directly into the sources hosted by WARC, such as Amap, International Journal of Advertising, ESOMAR conference papers, or specific case study providers.

On top of this you can monitor news from the world of marketing or keep track of the granting of awards .

Access to World Advertising Research Center (WARC) from CBS campus and via remote access.

Last updated by Camilla Boelsgaard Lund 09/07/2010