Personal branding - a hit among CBS students
Personal branding - a hit among CBS students
What do you do if your academic title never appears in the job ads that you want to apply for, and employers not are aware of your competences? – CBS students have started to become more and more aware of, what it takes to stand in front of the job queue.
One year ago two students on MA in International Business Communication decided to take the bull by the horns. In cooperation with CBS Communications they created a brochure that shortly and precisely informed about their competences and contained statements from both graduates and employers. They also built up a network that established a workshop in personal success by a great amount of sponsorship money.
Yet, the branding strategy of graduates from MA in International Business Communication is not the only example of students wanting to do a little extra to open the doors to the business world. A couple of students at BSc in Business Economics and Psychology are in the process of creating a newsletter targeting their future employers, where they, just as in the MA brochure, tell about their competences, mostly because business economics and psychology is a combination that not many companies know of.
The best branding is a job
Do the different activities at all have the right efficiency? According to Mette Reebirk, who is Director of CBS Career Center, student activities like these are good, but she underlines that it takes even more to achieve the companies’ attention. “You have to be part of the effort and show what you are capable of instead of stating it in a brochure or a newsletter. Nevertheless, the good thing about projects like these is that they often result in even more activities through the networks that are established,” she says and continues: “There is often more at stake when you go out on your own instead of in a group, but it is also mostly as an individual that the best results show. In the end, I guess the best branding is to get a job when you finish your studies,” she concludes.
Do the different activities at all have the right efficiency? According to Mette Reebirk, who is Director of CBS Career Center, student activities like these are good, but she underlines that it takes even more to achieve the companies’ attention. “You have to be part of the effort and show what you are capable of instead of stating it in a brochure or a newsletter. Nevertheless, the good thing about projects like these is that they often result in even more activities through the networks that are established,” she says and continues: “There is often more at stake when you go out on your own instead of in a group, but it is also mostly as an individual that the best results show. In the end, I guess the best branding is to get a job when you finish your studies,” she concludes.
The latest initiative is CBS Junior Consultants – a junior consultancy consisting of CBS students. They are attached to CBS Career Center, do not get any financial support, but make their own money and not least they send an important signal to their future employers about, what it is thay they are capable of.
Read more about CBS Junior Consultants
Last updated by Alumni Office 29/01/2009
