HAS.ASEC - Advanced Service Economics* Q3

Faculty
Lars Abel and Ana Maria Munar

Course Coordinator
Lise Lyck

Prerequisite/progression of the course

The course is part of the BSc in Business Administration & Service Management at CBS. However, students from other universities can take this course as an elective, according to the prevailing rules. The students must document a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B.

The aim of the course is to familiarize the students with the internationalisation and globalisation of the service production as a very dominant feature of our time. Also as a rather new development to understand the devotion to creative arts and culture in order to achieve economic growth and welfare and to focus on this as a required instrument for development

Course content, structure and teaching

Course content: An in depth investigation of service demand and supply, creative art, culture and class as an economic growth and welfare driver plus the global deregulation of service production and service foreign trade regulation.

Teaching methods: The overall unit outline is presented in a one page schedules overview and posted on Site-Scape. This unit outline is subject to change, and the student must at all times check their student home page prior to class for any changes. Any cancelled session will always result in a make-up session.

The course will consist of lectures, syndicate exercises, case discussions, two individual compulsory home assignments, a group project including an oral individual exam.

Class times are composed of 2- and 3- hour sessions including a mix of lectures, student case studies and article presentations as well as in depth discussions. It is assumed that the assigned reading, articles, and cases for each session have been read by all students prior to classes.

During lectures theory will be presented and applied to real time service industries, and time will be spent ensuring that the student has understood the material and is able to adapt the theory into practice.

Article and case study sessions require team presentations focusing on the ability of exploring new developments and extensions from the basic service concepts. Informal assessment of the article/ case presentation is designed to recognize individual as well as team effort. This is consequently done to reflect the business environment where effective teamwork is essential to the achievement of individual success. In syndicate sessions teams (of own choice) should analyse and discuss the key issues of the article/ case prior to creating the article/ case presentation for class. Each team will be presenting their casework during the course and towards the end of each session all students will take part in a follow up discussions of other team presentations. Students are also encouraged to discuss the topic for the individual home assignment in their team.

Learning Objectives

To forecast demand for services
To analyse the essential features of queuing systems
To describe the psychology of waiting components, and suggest management strategies to deal with each.
To manage service supply relationships and to be able to identify and apply instruments and models to manage creativity
To demonstrate knowledge of the foreign trade and the role of WTO developments since 1950 and all of the main features and principles of GATT and GATS and of the main features and principles of the EU Service Directive
To understand and elaborate on the different attitudes of WTO, GATT and EU as seen from each member country and various interest groups (including Green Peace, ATTAC, DI, DHS, Political Parties)
To relate the theories, concepts and models presented in this course to others they are familiar with from other course

Type of examination, exam aids and assessment

Exam form: The final exam is a group project which is also ending 2nd year. The project should be:

1 student: 10 pages
2 students: 15 pages
3 students: 20 pages

The project will be followed by an individual 20 minutes oral exam which takes its point of departure in the group project but also natural relations to theory and models from syllabus.

The individual assessment is based on a combined evaluation of the written group project and the individual oral exam. For more details please refer to the specific conditions stated in the study rules and regulations booklet.

Exam aids: No aids permitted at the oral exam.

Recommended literature

James A. Fitzsimmons & Mona J. Fitzsimmons: “Service Management – Operations, Strategy, Information Technology”, McGraw-Hill, 5th edition, International Edition 2006
Richard Florida: “The Rise of the Creative Class”, Basic Books, New York, US 2002
Self print pages (aprox. 150 pages) about GATS and the EU Service Directive from the Internet. Guidelines will be posted on SiteScape at course start.

Last updated by The electives office 14/11/2009