Globalised world, globalised teaching
The International Business programme at CBS has introduced practical steps to prepare students with more than traditional blackboard learning.
During the last ten years, case-competitions and real-life business simulations have become increasingly popular as a teaching tool in leading business universities around the world. Huge international case-competitions with thousands of participants bring together universities, academics, students and businesses from across the world. This new way of teaching has evolved, because of a demand for practically based business education from the corporate world.
Real-life cases
From the very first year, a case-competition is an integrated part of the core Marketing course and the students are challenged to create an innovative three-year marketing plan for the IB-programme, with a budget of Euro 40,000.
From the very first year, a case-competition is an integrated part of the core Marketing course and the students are challenged to create an innovative three-year marketing plan for the IB-programme, with a budget of Euro 40,000.
In addition to the new first year case-competition, two more follow during the second year in the courses Organisational Behaviour and Management Control Systems.
The students like this new initiative: "As a student I appreciate that IB is aware of the importance of variation in teaching methods. I like to actually put all my theories to use," says Søren Holt, a first year student at IB.
Christian Hjortholm Steffensen
Last updated by Andrew Arnold 07/04/2009
Strong business links to CBS
The advisory board consists of four representatives from four different internationally-active companies. Together with the IB study board, its members work for the improvement of the IB program, supporting its development towards the maintenance of a strong connection to the real business environment.
Regular visits from leading multinationals
On each course in the IB Programme an average of four guest lecturers will visit, making the IB programme an ideal place for practical learning.
Companies such as Coloplast, Novo Nordisk (leading global pharmaceutical companies), Carlsberg (the world-famous brewer), Lenovo (a PC manufacturer and successor of IBM), and the OMX (the Scandinavian Stock exchange – a leading provider of electronic trading technology) send guest lecturers.
Companies such as Coloplast, Novo Nordisk (leading global pharmaceutical companies), Carlsberg (the world-famous brewer), Lenovo (a PC manufacturer and successor of IBM), and the OMX (the Scandinavian Stock exchange – a leading provider of electronic trading technology) send guest lecturers.
Globalised world, globalised teaching
The International Business programme at CBS has introduced practical steps to prepare students with more than traditional blackboard learning. During the last ten years, case-competitions and real-life business simulations have become increasingly popular as a teaching tool in leading business universities around the world.
The IB Teacher Award
Great teachers foster great students. The students at the International Business programme highlight great teachers with an annual DKK 20,000 prize
