A stepping stone to an international career
Sabina Krøigaard
- BSc International Business ‘04
- MSc Management of Innovation and Business Development ‘07
- Currently working as Commercial Specialist at the American Embassy
Sabina Krøigaard did an internship in 2006 at the American Embassy in Copenhagen. She has set up a programme that gives two students from the BSc. in International Business and BSc. in International Business and Politics programmes the opportunity to take a three to six months part-time internship at the embassy.
How did you end up working at the American Embassy?
I found an advertisement for a three-months internship at the American Embassy posted on e-campus (CBS' intranet), applied and received an offer.
After this, I started an internship programme with the programme coordinators from the BSc in International Business and BSc in International Business and Politics programmes. The students have the opportunity to transfer the internship into 15 ECTS credits towards their degree.
What were your tasks and responsibilities during your internship?
I had a variety of tasks ranging from market research to match-making services, event coordination and export counselling.
The internship is a great opportunity to gain more in-depth knowledge of different industries and to get better at networking. Examples could be performing partner searches for an American company, looking for a strategic alliance or a distribution partner in Denmark, and setting up meetings with the American company and potential Danish counterparts.
What were the most challenging and rewarding aspects of your internship?
The most challenging and rewarding aspect was dealing with companies in real life situations. The internship and various events made me realise the importance of networks and social relations between business partners. Conducting market research enabled me to learn a great deal about different industries and companies This is of course good for anyone in the process of deciding, what direction their career should take after finishing their studies.
Did your studies in IB help you during the internship?
In general terms I used a lot of what I learned in the classroom – in the sense that I often kept the framework of a model in the back of my mind while, for example, performing analyses. I could use Porter’s Five Competitive Forces from Marketing when doing market research, as well as the 4 P’s model. Industrial Organisation theory has also come in handy, and it gave me a good understanding of market mechanisms. In terms of International Business Law, it is important to know the legal requirements for products to be sold in Denmark. International Business Strategy can be applied when thinking about the best way for an American company to enter a new market.
What you learn from the IB programme is a new way of thinking, which enables you to act in real life business settings. Interacting with people from different cultures is also something you learn in the programme and which you will be faced with in a job such as this one.
Marjo Pitkanen
Last updated by Andrew Arnold 05/12/2008