'Rules of the game have changed’ guest lecturer says
Professor Frank McDonald from The University of Bradford was the latest guest lecturer to visit the International Business programme.
Professor McDonald, who is Director of the Bradford Centre in International Business, lectured third year International Business students on the International Business Strategy course on the strategy of multinational companies in emerging economies.
A new paradigm
"The rules of the game have changed," he said. "No country or industry can ignore globalization and its consequences. Just look at the current financial crisis that has hit the entire world in just a few months".
A good impression of the IB students
It was the second time Professor McDonald has been a guest lecturer in International Business Strategy and he was impressed with the International Business students. "Usually I don't give lectures to undergraduate students, but I know that the International Business program has very high entry requirements, and the students seem to have a high academic level".
Professor McDonald was also impressed with the level of involvement of the International Business students and commented: "The International Business students here at CBS are always well prepared, and I am always asked many interesting questions. I believe that the openness and curiosity shown by the students here are very important for their success in the business world".
The program director of the BSc in International Business, Jens Gammelgaard was pleased with Professor McDonald's visit and he believes that guest lecturers can give the students new perspectives "It is very important for our program to have guest lecturers from outside the CBS. They can give the students some new perspectives, and that is very important in our international study environment"
Hans Christian Thiesen
Last updated by Andrew Arnold 26/02/2009
BSc in International Business EngAGE
- Do you want to continue your career with a company directly after your BSc studies?
A selected group of BSc students will be granted the opportunity to follow a new programme aimed at continuing their career immediately after graduation in one of a number of large Danish companies.
The contents of this programme will be tailored in partnership with the companies, who will pose practical challenges to the students during the programme. The programme will be very academically demanding and offers individual coaching, preparing the students to work independently already after three years of studying.
The participants will be selected on the basis of an assessment of their aptitude. The companies will take part in the selection process.
The contents of this programme will be tailored in partnership with the companies, who will pose practical challenges to the students during the programme. The programme will be very academically demanding and offers individual coaching, preparing the students to work independently already after three years of studying.
The participants will be selected on the basis of an assessment of their aptitude. The companies will take part in the selection process.
Why choose International Business?
Lectures in English, an international programme and career opportunities are among the reasons given by current students.
"I had just finished high school and I was looking for an opportunity to study business," says Robert, a first year IB student from China. "Chinese businesses strongly emphasise internationally-oriented employees these days, and I knew I would have a better chance in the competitive business environment if I left China for my university studies."
A unique approach to international business education
The main task of the International Business programme is to educate students so they can work in, or be consultants for companies and organisations with international operations, says Associate Professor Jens Gammelgaard who took over as director of the International Business programme in 2009.
