BA in Intercultural Market Communication
Taught in Danish with either English, French, German, or Spanish
New market terms and the new economy mean increased focus on marketing and market communication. E-trade and cross-border sale require knowledge of cultural differences, language barriers, and legislation in different countries. Therefore small and mid-sized companies without specialised marketing and communication departments will develop a need for multi-disciplinary employees - working with market communication on the basis of a solid understanding of marketing economics, foreign language competences, and cultural understanding.
The three core elements: Marketing, communication, and foreign languages are a unique combination across research environments and part of CBS' programme portfolio.
Last updated by Communications & Marketing 29/10/2010