Structure
Strategic Market Creation (SMC)
1st year
1st semester
|
2nd semester
|
||
|---|---|---|---|
|
Core courses
|
ECTS
|
Core courses
|
ECTS
|
|
Marketing, Creativity and Innovation
|
15
|
Strategic Leadership and Brand Management
|
15
|
|
Corporate Branding, Networks and Communities
|
7,5
|
Consumer's Experiences and Design
|
7,5
|
|
Marketing Research in Innovation Processes
|
7,5
|
Managing Knowledge, Projects and Teams
|
7,5
|
2nd year
3rd semester
|
4th semester
|
||
|---|---|---|---|
|
ECTS
|
ECTS
|
||
|
Electives
|
30
|
Master`s thesis
|
30
|
Last updated by Communications & Marketing 12/01/2011
More information
Get a Double Degree
CBS and Università Bocconi, Milan, Italy have signed a Double Degree agreement exclusively for the SMC concentration. This means that if you choose the SMC concentration, you will have the possibility of studying at Bocconi for one year after having completed your first year of studies at CBS.
