Business economics and organisational communication

Are you interested in organisational communication or do you aim towards a career as a consultant within strategic communication? This programme is new within business economics, because it combines communication, organisation, strategy, and management.

This programme enables you to work with communication strategy as well as business strategy and, thereby, see communication as management.

We teach you to look at the external and internal communication of an organisation as a whole. In addition, we strive to teach you to be a skilled consultant within organisational communication, and along with that analyse, resolve, and manage issues of communication in contemporary organisations.

On the bachelor programme, you primarly analysed organisations in a national context, but on the master's programme, we will, in addition to this, provide you with a global perspective on organisational communication, which also contains a great deal of digital communication. The programme gives you an understanding of and an experience with communication, management, and communicative processes in intercultural and multicultural contexts.