The overall concept of the IMM is to provide an understanding of working with strategic marketing and management in an international context. The concentration will provide you with strong analytical skills and insight in tools and theories and their application in practice.

You are offered an in-depth understanding of international business with focus on marketing and managerial disciplines. Through focus on strategy, marketing, management accounting, knowledge management, international management, and innovation, you acquire proficiency in ways of dealing with the managerial problems international companies face.

You will be skilled in using both qualitative and quantitative research methods and tools, and able to:
• think internationally in marketing, strategy and management
• have an understanding of the new economy in theory and practice
• perform international analyses of specific markets, players and their interaction
• apply the skills required for strategic considerations and decisions.

Career Opportunities
The IMM concentration does not lead to specific job titles or functional areas. However, the clear focus on analytical skills related to marketing, strategy and management and the international approach makes you employable in areas such as marketing, development, general management and consultancy.