The main focus of this concentration is on international relations, marketing and managerial themes, and on the special problems associated with international business activities in the context of an emerging economy. The concentration strives to provide the qualifications necessary for you to act as a reflective practitioner with the ability to deal with high levels of uncertainty. Our strong theoretical approach, combined with practice, ensures the acquisition of the skills necessary to solve practical business problems.

Traditional understandings of industry structures are replaced by new fluent models of organisation, reflecting a world that is becoming more dynamic, internationalised knowledge-intensive, innovative and network-based.

Firms are influenced by these contemporary issues, and therefore the concentration gives you insight into the consequences of these tendencies. However, in order to more fully understand contemporary developments, it is also important to know the basic or traditional perspectives on strategy, management and marketing.