Structure
Marketing Communications Management (MCM)
1st year
1st semester
|
2nd semester
|
||
|---|---|---|---|
|
Core courses
|
ECTS
|
Core courses
|
ECTS
|
|
Strategic Brand Management
|
7.5
|
Socio-Cognitive Science of Branding
|
7.5
|
|
Perspectives on Consumer Behaviour
|
7.5
|
Positioning and Creative Strategies for Integrated Marketing Communication
|
7.5
|
|
Marketing Communications
|
7.5
|
Brand Governance
|
7.5
|
|
Corporate Communication
|
7.5
|
Advanced Project Work
|
7.5
|
2nd year
3rd semester
|
4th semester
|
||
|---|---|---|---|
|
ECTS
|
ECTS
|
||
|
Electives
|
30
|
Master`s thesis
|
30
|
Last updated by Communications & Marketing 10/11/2010
