Graduates will gain an under standing of how to investigate the symbolic meaning of brand and the role it plays in consumers’ identity formation, consumer relationship, and consumption communities. In addition, graduates will learn how to build, manage, and measure brand equity and value. They will also be able to develop marketing communications as an important factor in building and maintaining strong brands, both at a strategic and tactical level.

Graduates are qualified to work at the assistant brand manager level in companies, advertising agencies, market research firms, branding consultancies and business consulting firms.