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"Mastering the business plan process is essential for entrepreneurs and managers aspiring to become innovation leaders and recognised strategists. Getting the numbers and business model right is one thing; the real challenge is to know how to persuade and inspire, bargain and confront in the process of discovering thriving business ideas, creating a vision, attracting resources, managing relations, and aligning interests. This course helps entrepreneurs and strategists to command all necessary skills to avoid breaking their neck, and excel in the pursuit of entrepreneurial business development."
Volker Mahnke, Associate Professor Copenhagen Business School
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