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CBL OMGE - Organising and Managing in Regional Context – German Studies. Creative Industries in German speaking countries*

Faculty
Birgit Stöber, associate professor
Course Coordinator
Birgit Stöber, associate professor
Prerequisite/progression of the course
Students must have German language qualifications as well as general knowledge of Germany and German speaking societies on a level equivalent to the BSc degree in Business, Language and Culture.
Course content, structure and teaching
The course will shed light on the issue of creative and cultural industries (CI) that have attracted attention in several German speaking regions since the mid 1990s. Today, there is widely consensus that creativity and culture are more than only soft location factors; rather they affect the organisation and management of our cultural and economic life, national policy and planning processes. On these grounds, CI and the so-called “creative class” have become buzzwords in the politic-economic discussion and raise high expectations among politicians and economists with regard to organisational, urban, and regional growth. The course will detect the origin of the theoretical CI discussion both from the US and Europe with particular focus on Germany. In this context, the course will address the issue of the general compatibility and/or dichotomy of economy and culture.
Specific cases from the music and media industry located in Berlin, Ruhr Area and Vienna will serve as illustration. In this context, organisational concepts such as private public partnerships, but also concepts such as Place Branding and Corporate Social Responsibility (CSR) will be vital issues to study and discussion.
Learning Objectives
At the end of the course, students should be able to:
Content:
  • describe different views on culture and economy against the backdrop of the syllabus
  • specify German approaches to the discussion of the creative and cultural industries (CI) in a global context
  • identify the organisational characteristics of CI compared to other industries
  • compare historical, cultural and economic perspectives of organisations from the CI and their management practices in German speaking regions.
German language ability:
  • demonstrate that they are sufficiently at ease in the language to be able to respond fluently to the examiner’s questions, so that the examination flows as a dialogue
  • present and discuss a given topic in German using an appropriate and rich vocabulary and academic terminology
  • speak grammatically correct and well-pronounced German, and be able to communicate in a coherent manner without committing grammatical, lexical, or pronunciation errors that disturb communication. Students are expected to show sufficient linguistic awareness to be able to correct any errors in the exam situation.
Type of examination, exam aids and assessment
The students will write a one to two pages synopsis in German that serves as the launch pad for a discussion in German of the course literature. The examination will take 30 minutes (including five minutes evaluation). Students receive two grades: one grade that is determined by the content of his/her performance at the exam, and another that reflects his/her communicative skills in German.
Recommended literature
Adorno, T.W.; Horkheimer, M (1986): Kulturindustrie. In: Dialektik der Aufklärung. Frankfurt a.M. 141-191.
Beyer, A. und Carl, P. (2004): Einführung in die Medienökonomie. UTB. Konstanz.
Florida, R. und Tinagli, I. (2004): Europa im kreativen Zeitalter. In: GDI_Impuls 2.04. Rüschlikon. 29-35.
Friebe, H. und Lobo, S. (2006): Wir nennen es Arbeit. Heyne.
Lange, B., Kalandides, A., Stöber, B., Wellmann, I. (Hrsg.) (2009): Governance der Kreativwirtschaft. Diagnosen und Handlungsoptionen. Transcript. Bielefeld.
Lee-Peuker, M., Scholtes, F., Schumann, O. (2007): Kultur – Ökonomie – Ethik. Sfwu Band 18. München.
Senatsverwaltung für Wirtschaft, Arbeit und Frauen & Senatsverwaltung für Wissenschaft, Forschung und Kultur (2008): Kulturwirtschaft in Berlin. Entwicklung und Potenziale. Berlin.
Wiesand, A.J. (2006): Kultur- oder „Kreativwirtschaft“: Was ist das eigentlich? In: Aus Politik und Zeitgeschichte. 34-35. 8-16.

Last updated by The electives office 13/11/2009