Faculty
Jørgen Vinding

Course Coordinator
Lise Lyck

Knowledge of managerial economics and of basic micro- and macro economics. The students are expected to have a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B.

The course focuses on:

Teaching is based on lectures and case analyses.

· To enable the student to understand a experience economy and creative economy operation within a framework developed from a combination of a theoretical base and examination of practical operations.

· To develop an understanding of the elements which compromise an experience and how effectiveness of experience and attraction management can be achieved.

· To provide an appreciation of the nature of the processes embedded in experience operations and to examine the relationship between all functional areas especially innovation and marketing. Furthermore, an understanding of the role of information, management, finance and human resources and how these dimensions can be included in experience economy operations.

In relation to visitor attractions the following topics are dealt with:

Oral exam based on an individual synopsis – 3 pages.

The grade is based on an overall evaluation of the project and the oral examination. The synopsis must be handed in on the 15th October 2010 before 12:00 (noon) to Susanne Faurholdt, TCM Centre for Tourism and Culture Management, Solbjerg Plads 3, 5th floor in section C. You must hand in 3 copies of the synopsis. The oral exam is tentative planned for week 43, 44.

Re-examination is held according to the same examination regulations as the regular examination. A new synopsis should be handed in and questions from Curriculum should be expected.

Pine B. J. and Gilmore J, H (1999): The Experience Economy,

Harvard Business School Print, Boston.

Articles: To be announced