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HAIT VFUU - Cultural Usability and User experience Design* NOT ESTABLISHED

Faculty
Ather Nawaz, Torkil Clemmensen
Course Coordinator
Ather Nawaz, Torkil Clemmensen
Prerequisite/progression of the course
None
Course content, structure and teaching
Today, corporate companies are operating globally and managing their different part of the world. The information architecture on the websites of corporate companies’ website is displayed in such a way that it is accessible to the masses. It draws a question that how easy it is to design contents of web in one culture that can be used efficiently in another culture. This course will give an overview of different perspectives of design problems and how they can be tackled by using different approaches. It will also give students a broad view of usability and involvement of national cultures in the usability. Finally it will enlighten students with usability evaluation methods and how these methods can be used to achieve user centred aspect of corporate websites to help them maximizing their benefits. The course contents include but not limited to following topics
- Understanding and defining design problems
- Usability and Implication of usability on Business
- What is User Interface
- User Interface Design and Culture
- Managing Multicultural contents in Global Enterprise
- Enterprise website architecture and implication on business
- User centered Design / User experience design process
- Touch Usability and different trends in mobile Usability
- Usability and user experience Evaluation Methods
- Using card sort to elicit cross cultural perception of webpage quality
- Models for Cross- cultural communication for cross cultural website design
- Unilingual and Multilingual interface design
- Web globalization strategies
Learning Objectives
The objective is that, after having participated in the course activities for Usability and User experience Design the students will be able
  • Define usability, User experience design, User Centred Design and Usability evaluation
  • Explain Business and Cost benefits thorough Usability and User centred design
  • Describe multi-lingual contents in global enterprise
  • Explain the Internationalisation, globalization and localization of website contents
  • Analyze design problems in web contents
  • Classify relationships between cultural contexts and user interface design
  • Construct card sorting method to get user’s mental model of contents
In order to receive the grade 12, the students need to use most of the literatures in the course to analyze the course contents.
Type of examination, exam aids and assessment
Individual oral exam (20 min) on the basis of a synopsis (max 5 pages)
Recommended literature
  • Aykin, N. (ed.) Usability and Internationalization of Information Technology. Lawrence Erlbaum, 2005.
  • Fitzgerald, W. (2004). Models for Cross-Cultural Communications for Cross-Cultural Website Design., National Research Council Canada.: 11.
  • Isa, W., N. L. M. Noor, et al. (2008). Culture Influences to Website Information Architecture: An Empirical Investigation. New York, Ieee.
  • Sapienza, F. (2008). "A Shared Meanings Approach to Intercultural Usability: Results of a User Study Between International and American University Students." IEEE Transactions on Professional Communication 51(2): 215-227.
  • Mushtaha, A. and O. De Troyer (2009). Cross-Culture and Website Design: Cultural Movements and Settled Cultural Variables. 3rd International Conference on Internationalization, Design and Global Decelopment held San Diego, CA, Springer-Verlag Berlin.
  • Krug, S. (2006). Don't Make Me Think . Berkeley, California: New Riders Publishing.
  • Smith, A., and Yetim, F. "Global human-computer systems: Cultural determinants of usability. Editorial.," Interacting with Computers (16) 2004.
  • Nantel, J. and E. Glaser (2008). "The impact of language and culture on perceived website usability." Journal of Engineering and Technology Management 25(1-2): 112-122.
  • Yunker, J. Beyond Borders: Web Globalization Strategies, New Riders Press, 2002.
  • Upchurch, L., G. Rugg, et al. (2001). "Using card sorts to elicit web page quality attributes." IEEE SOFTWARE: 84-89.
Other
Supplementary /additional literature will be added later in the stage

Last updated by The Electives Secretariat 22/08/2010