Print Print

BLC 3BPM - Business and Policy Making in the EU*

Faculty
Magali Gravier, Eleni Tsingou (ET), external lecturer
Course Coordinator
Magali Gravier
Prerequisite/progression of the course
The course addresses students with no prior knowledge on the European Union.
Course content, structure and teaching
a) Content:
Understanding the EU has become necessary to the successful development of today’s business. This course aims at transmitting knowledge on the European Union to students who wish to know how the European Union affects the business environment, management practices and cultures, and how policy-making occurs at EU level (decision-making, policy sectors, lobbying, etc.).
b) Structure:
Session
Week / date
Hours
Fac.
Theme & reading
Session 1
37
2
MG
Introduction
History of the European integration and the impact of history and politics on business
Suder, Chapter 1 and 2
Session 2
38
2
MG
Enlargement and theories of integration
Suder, Chapter 3
Session 3
39
3
MG
Institutional players – Rule and Agenda-setting
Suder, Chapter 4; F. Hayes-Renshaw; W. Van Aken & H. Wallace, 2006, When and Why the EU Council of Ministers Votes Explicitly. JCMS, 44 (1), p.161-194.
Session 4
40
3
ET
Europeanization of the business environment and competing internationally
Suder, Chapter 5 and 10;
F. Filippaios & M. Papanastassiou, 2008, “US Outward Foreign Direct Investment in the European Union and the implementation of the Single Market: Empirical Evidence from a Cohesive Framework”, JCMS, 46(5) 969-1000.
Session 5
42
2
MG
Europeanization of business management
Suder, Chapter 6;
Wigger, A. & A. Nölke, 2007, Enhanced Roles of Private actors in EU Business Regulation and the Erosion of Rhenish Capitalism: the Case of Antitrust Enforcement. JCMS, 45(2), 487-513.
T. Raaijmakers, 2004,“The Statute for a European Company: Its Impact on Board Structures, and Corporate Governance in the European Union”, EBOLR, 159-194.
Session 6
43
3
1) Presentation of EUROPA
!!Computer room needed for this class!!
2) Project/case-study discussion
Session 7
44
2
MG
European Economics and finance
Suder, Chapter 7;
P. Genschel, 2007, Why no mutual recognition of VAT? Regulation, taxation and the integration of the EU's internal market for goods. JEPP; 14(5), 743-761.
Session 8
45
2
MG
Marketing in Europe
Suder, Chapter 8
D. Howarth, 2008, “Internal Policies: The Commission Defends the EU Consumer”, JCMS, 46 (Annual Review), 91-107.
Session 9
46
3
MG
Non-institutional actors – lobbying and interests groups
Suder, Chapter 9;
I. Michalowitz, 2007, What determines influence? Assessing conditions for decision-making influence of interest groups in the EU. JEPP, 14(1), p. 132-151.
P. Kautto, 2009, “Nokia as an Environmental Policy Actor: Evolution of Collaborative Corporate Political Activity in a Multinational Company”, JCMS, 47(1), 103-125.
Session 10
47
2
MG
1) Project/case study discussion
2) Wrapping up session
3) Preparation for exam
c) Teaching methods
Lectures, case studies, group discussions, one Internet-based class.
The course's development of personal competences
Students will:acquire theoretical and factual knowledge on the EU; develop and practice skills in theory and fact based group discussions; learn how to use the website EUROPA for the purpose of retrieving primary sources on the EU and it’s business related policiespractice the application of theoretical knowledge to the study of concrete cases
Learning Objectives
Knowledge will be transmitted both on the EU and on how the integration process affects the business environment, strategies, practices, and cultures.
At the end of the course, the students should have understood the particularity of the EU, as a business environment, which means
  • Understanding the major theories explaining the European integration, and cultural, economic and business related theories explaining the particularity of the EU as a context for business
  • Being able to select, explain and apply some of these theories to a selected case study;
  • Knowing the major supranational, national and sub-national actors and understanding their role;
  • Understanding the decision-making and legislative processes in the EU;
  • Identifying the major business relevant policies of the EU (e.g. competition policy, Single Market).
  • The learning objectives will be assessed on the basis of a mini-project, which must meat the following requirements:
    • The mini-project will present a case-study of a company doing business in the European Union. The company will be chosen by the student and approved by the instructor. It can be either EU based or not EU based but having a business activity in the EU. Companies presented in part IV of the textbook used for this course CANNOT be chosen by the students for this exam.
    • Each mini-project is expected to make use of one or several of the theories presented in class, to relate it/them to the business strategy of the chosen company, and to show how the context of the EU has an impact – positive or negative – on the company’s activities. The mini-project must keep a balance between theories and empirical facts on the company presented in the case study, and display an understanding of the way in which the EU affects the activities of the chosen company.
Type of examination, exam aids and assessment
· Exam: Individual mini-project. Maximum length: 10 pages.
· Re-exam and Make-up exam: Individual mini-project. Maximum 10 pages.
Plagiarism will not be tolerated. If in doubt about what is considered plagiarism, please consult the CBS Study guide on “Academic conduct” ( https://e-campus.dk/studium/studievejledningen/study-guide ).
Recommended literature
a) Course literature – main textbook· Gabriel Suder, 2007, Doing Business in Europe, Sage, London, 368 p. ISBN: 9781412918473b) Chosen chapters (to complete the textbook):· Simon Hix, 2005, The Political System of the European Union, Palgrave Macmillan, 490 p. ISBN-10: 033396182X / ISBN-13: 978-0333961827c) Articles (to complete the text book)· Irina Michalowitz, 2007, What determines influence? Assessing conditions for decision-making influence of interest groups in the EU, Journal of European Public Policy, 14(1) 132-151.· Wigger, A. & A. Nölke, 2007, Enhanced Roles of Private actors in EU Business Regulation and the Erosion of Rhenish Capitalism: the Case of Antitrust Enforcement. Journal of Common Market Studies, 45(2), 487-513.· Adrienne Héritier, 2007, Mutual Recognition: comparing policy areas. Journal of European Public Policy, 14(5), p. 800-813.· Fiona, Hayes-Renshaw; Wim, Van Aken; Helen, Wallace, 2006, When and Why the EU Council of Ministers Votes Explicitly. Journal of Common Market Studies, 44 (1), p.161-194.· Philipp, Genschel, 2007, Why no mutual recognition of VAT? Regulation, taxation and the integration of the EU's internal market for goods. Journal of European Public Policy; 14(5), 743-761.· Theo Raaijmakers, “The Statute for a European Company: Its Impact on Board Structures, and Corporate Governance in the European Union”, European Business Organization Law Review, 2004, 159-194.· Fragkiskos Filippaios & Marina Papanastassiou, 2008, “US Outward Foreign Direct Investment in the European Union and the implementation of the Single Market: Empirical Evidence from a Cohesive Framework”, Journal of Common Market Studies, 46(5) 969-1000.· David Howarth, 2008, “Internal Policies: The Commission Defends the EU Consumer”, Journal of Common Market Studies, 46 (Annual Review), 91-107. · Petrus Kautto, 2009, “Nokia as an Environmental Policy Actor: Evolution of Collaborative Corporate Political Activity in a Multinational Company”, Journal of Common Market Studies, 47(1), 103-125.

Last updated by Electives Secretariat 22/09/2010