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HA.E44 - Strategic Management*

Faculty
Jørgen Vinding, MBA
Course Coordinator
Lise Lyck, Associate Professor
Prerequisite/progression of the course
Knowledge of managerial economics and of basic micro- and macro economics
Course content, structure and teaching
The course builds on the knowledge the student has gained during the first 2 years of the HA thus further developing the student’s knowledge of strategic management. The course also welcomes international students who have completed the first two years of their bachelor study.
The course's development of personal competences
  • How to build resource strengths and organizational capabilities
  • Striving for operating Excellence
  • Corporate Culture and Leadership
  • How to use strategic tools especially in relation to service production
Learning Objectives
  • To understand strategy and the managerial process of crafting and executing strategy
  • To evaluate a company’s external environment, resources and competitiveness
  • To tailor strategies for competing in foreign markets
  • To tailor strategies to fit specific industry and company situations
  • To understand the role strategies to ethics and social responsibility
Type of examination, exam aids and assessment
Oral individual exam is based on an individual or a group mini project. (Normally 2-3 students in a group). Under any circumstances max. 10 normal pages + enclosures.
Topics must be agreed with and approved by Jørgen Vinding. Topics have to be finally approved at the termination of the education.
The mini project must be delivered to TCM, att: Susanne Faurholdt in 3 copies on (???) 2010 at twelve (noon).
The oral exam takes its offset in the mini project. Further, students can be asked questions from the syllabus – i.e. the studied models/themes as well as cases and articles from the education.
Students at the HA programme are able to write their bachelor project in connection to the course: Yes.
Recommended literature
A.A. Thompson & A.J. Strickland (2004): “Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and CASES”, McGraw Hill, 16th edition.

Last updated by The Electives Office 31/01/2010