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HA.E35 - EU, the European Market and Business Strategy*

Faculty
Susana Borrás, Magali Gravier, and Svend Erik Hougaard Jensen
Course Coordinator
Morten Thanning Vendelø
Prerequisite/progression of the course
Basic knowledge of “business and society” issues.
Course content, structure and teaching
In recent years the expansion and dynamics of the European market have created many opportunities for European companies. Furthermore, the ongoing unification of Europe has led an increasing set of regulations and regulatory agencies with a important impact on European business. The aim of the course is to present an overview of the EU decision making system as well as the most business-relevant EU policies. It is the ambition that the students on this basis will be better able to develop the strategic potentials of their companies when operating in the European market. The course comprises presentations about the EU institutions, the Single Market, the Euro, competition policy, industrial policy, environmental policy, and more.
The teaching is structured as lectures with discussions of specific cases and topics in class.
The course's development of personal competences
The students will develop a general and useful knowledge of the European Union, they will learn to discuss business-related political contexts and relate those to business strategies.
Learning Objectives
At the end of the course the student should thus be able to:
  • Understand and discuss the dynamics and consequences of European integration, the role of its institutions and the central role of the single market.
  • Identify the most important aspects of the structure of EU policies.
  • Recognize the relevance of the EU and its policies for the business environment and strategies of firms in operating in Europe.
  • Understand the relation between the EU and the rest of world.
  • Identify and discuss the importance of the challenges facing the European Union economy and the aim to improve its competitiveness.
Type of examination, exam aids and assessment
4-hour written exam, open book.
Assessment based on the learning objectives described above.
Students at the HA programme are able to write their bachelor project in connection with this course: Yes
Recommended literature
Johnson, D. & Turner, C. (2006) European Business. 2. Edition, Routledge.

Last updated by The Electives Office 05/11/2009