HAS DTCE - Descriptive Tourism and Cultural Economics and Statistical Methods (Q1)

Faculty
TBA

Course Coordinator
Lise Lyck

Prerequisite/progression of the course

The course is part of the BSc. in Business Administration & Service Mangement at CBS. Nevertheless, students from other universities may take this course as an elective, according to the prevailing rules. The students must document a level in English equal to TOEFL 575 and a level in mathematics equal to Danish level B.

Aim of the course

Descriptive tourism and culture in a historical perspective, in a contextual perspective for models and analyses and also in a global comparative perspective should be known by the students. Means of describing tourism and culture should be mastered. Furthermore, planning and forecast instruments for description should be understood. The development towards the increase of globalisation should be understood, as well as market, civil society and state interests in this development.

Course content, structure and teaching

The first part of the course focuses on descriptive tourism, and the second part on descriptive culture. Descriptive tourism involves data sources, statistics and main publications relating to tourism. This is followed by travel and tourism components and services. Forecast, policy and planning issues are dealt with, as well as the airline and hotel industries, in relation to destinations, and mergers & acquisitions. Descriptive culture involves the discussion and background of a global approach. Especially the impressive work of UNESCO is dealt with. The description of culture products is developed as well as the description of culture production. Furthermore, the culture planning discussion is included. Culture as consumption and investment is described, and problems/options for cross-national comparisons of culture are presented and discussed.

Learning Objectives

Demonstrate a knowledge and understanding of the central concepts and theories presented through the course
Critically assess the value and relevance of concepts and theories presented through the course in relation to their practical application
Systematically analyse the relation between text and descriptive models, and identify possible problems
Select appropriate descriptive tools to work towards a solution
To understand the basic rationale of the existence of public sector activities in tourism and culture
To understand the influences that change business environments, and how to measure changes
Identify key characteristics of culture and tourism descriptions
Demonstrate an understanding and use of basic methodology to address tables, figures' index and indicators
Understanding and expertise in making tables, figures and index to give an optimal description of a topic
To interpret descriptive statistical models and measurements orally as well as in written texts.

Teaching methods

Lectures, case analyses and home assignments.

Examination

72 hour case with oral exam

Exam aids: All

Course literature

Page, Stephen J. and Joanne Connell (2006), Tourism, a modern synthesis. London, Thomas Learning, 2nd edition
Descriptive Tourism and Culture Economics and Statistical Methods (2007). Compendium. Center for Tourism and Culture Management, CBS
Documents accessible from the Internet or on SiteScape. (See course schedule).

Last updated by The International Office 18/05/2009