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HAS_SMEE Strategy and Management of Experience Economi and Attractions*

Faculty
Jørgen Vinding
Course Coordinator
Lise Lyck, TCM
Prerequisite/progression of the course
Knowledge of managerial economics and of basic micro- and macro economics.
Course content, structure and teaching
The course focuses on:
  • Experience economy
  • Creative economy
  • Man made attractions
  • The linkages between primary/secondary production and tertiary production
Teaching is based on lectures and case analyses.
The course's development of personal competences
Students will gain knowledge and understanding of new topics that adds to the sum of qualifications
Learning Objectives

Learning Objectives:

  • To enable the student to understand a basic experience economy and creative economy operation within a framework developed from a combination of a theoretical base and examination of practical operations.
  • To develop an understanding of the elements which compromise an experience and how effectiveness of experience, events and attraction management can be achieved.
  • To provide an appreciation of the nature of the processes embedded in experience operations and to examine the relationship between all functional areas especially innovation and marketing. Furthermore, an understanding of the role of information, management, finance and human resources and how these dimensions can be included in experience economy operations.
  • To develop an understanding of the strategic impact of decisions made in the operation of experience economy in relation to the primary, secondary and tertiary sectors.
The students should gain knowledge on different strategic, managerial and marketing issues concerning these kinds of subjects.In relation to visitor attractions the following topics are dealt with: What is experience economy? How are events created? The course is concentrated on these subjects based on literature (Pine and Gilmore: “The Experience Economy” and John Howkins: “The Creative Economy”) and cases to illustrate the implementation. In relation to visitor attractions the following topics are dealt with:
  • Tourism
  • The product and the market
  • The business environment
  • Attraction development
  • Experience economy in relation to innovation and marketing
  • Financial and operational issues
Type of examination, exam aids and assessment
Oral exam based on an individual synopsis – 3 pages.
The grade is based on an overall evaluation of the project and the oral examination. The synopsis must be handed in on the 16th of November before 12:00 to Susanne Faurholdt, Center for Tourism and Culture Management, Solbjerg Plads
The oral exams will take place in week 48, 49.
Examination
Recommended literature
  • Pine B. J. and Gilmore J, H(1998): The Experience Economy,
  • Harvard Business School Print, Boston.
  • Howkins, John (2001): The Creative Economy, Penguin Books, New York.
  • Compendium with articles.

Last updated by The electives Offive 31/07/2009