HA_E54 - Organising global business and marketing*

Faculty
Jens Vestgaard (Undervisnings ass.)

Course Coordinator
Chris Mathieu

Prerequisite/progression of the course

Basic knowledge of strategic management, business strategy, marketing and organisation is advantageous, but no absolute requirement

Course content, structure and teaching

The course aims at introducing the students to the everyday decision making dilemmas faced by managers of medium and smaller sized companies who strategically strive to manage corporate resources and organisations, opportunities and relations under dynamic influence of the rapid changes and growing importance and complexity of developments in international markets.

The course applies a practical, company and case specific approach to analysis. The course will in an analytical way introduce the students to applied economic and organisational theories and tools supplemented by a number of practical problems and experiences.

The topics to be included in the discussions will – among others – include:

A: Organising Global Business:

· The nature and complexity of the international marketplace

· Options for organising international ventures

· Organising for market penetration

· Sustainable international business organisations

B: Dimensions of International Business Leadership:

· Leadership and decision making in an international company

· From national to international business leadership

C: Corporate Organisation:

· International ventures and business systems

· Intra-organisational cooperation and competition

· Intra-organisational consequences of selected international strategies

D: Competencies for International Business:

· Development of international competencies by organisations, business groups / units and individuals.

The course's development of personal competences

Apart from the standard pedagogical activities the course will in particular train the students in intercultural negotiation and cooperation skills as well as collaborative learning based on the student group assignments and presentations

Learning Objectives

At the end of the course the student should be able to:

Understand and appreciate the differences that make international business management the challenge it is,
Have broad comprehension of concepts, theories, models and frameworks to analyse the relations between national business systems, international markets, organizing international business and the evolution of multinational corporations,
Assess the degree of geographic interdependence that characterizes an industry as well as the evolution in the factors that determine such global interdependence so as to prescribe action and not just reaction,
Help define and put in place structural and human resource systems that fit the strategic imperative and market entry modes of global operations while retaining the necessary flexibility for dealing with diversity and change,
To undertake an initial analyze the different financial, political, institutional environments in which multinational companies are embedded,
Analyze the different ways multinational companies are managed and the strategic consequences of these different managerial models.

Type of examination, exam aids and assessment

Written 4 Hour Exam.

Open Book

Recommended literature

G. Albaum, J. Strandskov, E. Duerr and L. Dowd: International Marketing and Export Management, Prentice Hall, 2005.
Weick, Karl: Making Sense of The Organisation (selected chapters), Blackwell Publishing, 1. ed., Paperback
Jacob Pyndt and Torben Pedersen: Managing Global Offshoring Strategies: A Case Approach

Last updated by The electives office 07/05/2009