Faculty
Jens Nielsen

Course Coordinator
Trine Bille

The students must document a level in English equal to TOEFL 575.

The course aims at giving the students a full range introduction to elements that are crucial to managing big scale as well as small scale events. After the course they should be familiar with how general managerial functions apply to events and where specific tools and measures are needed.

The course covers all major aspects of event management. Event management will be presented as applied cases of general management principles concurrent with presenting its many specific, attractive and challenging features.

The course will make use of lecturers from the industry and from CBS in order to secure updated theory and cases showing traits that are pertaining to the present day industry.

The course seeks to qualify you to meet event management tasks/cases with a comprehensive knowledge of theories, good practices and caveats.

• At the end of the course you are expected to be able to

– use theoretical tools to understand and plan an event of your own choice

– conceptualise, design and plan an event

– analyse the impact of a given event

– analyse and plan the organizational, logistic and managerial elements of an event

– make a marketing and a sponsor plan

– plan a budgeting and control system

– plan an evaluation system

The final exam is a group project.
The project can be maximum 10 pages in length and the group size should be 2-3 students.
The project will be followed by an individual, 20 minutes oral exam, which takes its point of departure in the group project, but also natural relations to theory and models from syllabus.
The individual assessment is based on a combined evaluation of the written project and the individual oral exam.

Allen, Johnny, William OToole, Robert Harris, Ian McDonnell: Festival and Special Events Management (4th edition) John Wiley & Sons (2008) 656 pages

Event Management, Compendium