Print Print

SOC VSTM - Strategies and Tools of Mobile Service Business* "NOT ESTABLISHED"

Faculty
Rony Medaglia, Assistant Professor
Course Coordinator
Rony Medaglia
Prerequisite/progression of the course
This course can be followed by all students holding a Bachelor degree and with a keen interest in understanding how to venture into businesses through the use of mobile technologies and services.
Course content, structure and teaching
The world is going mobile. With over 4 billion mobile phone subscription, 335 million mobile broadband users, and 139 million smart phones sold in 2009, the world is going mobile. This has significant impacts for the way businesses conduct all aspects of their business: sales and marketing, operations, designing mobile product offerings, etc.
This course will teach students about the qualities of the mobile society and how they can impact business strategy – the opportunities, the threats, and the ways to take advantage of a fledgling technology to maximize profits. The course will mix theory and textbook study. Students will develop their strategic planning skills by creating strategies to generate business value from hypothetical scenarios.
The course provides an understanding of consumer preferences, mobile commerce applications, technologies, mobile business models, and tactics for developing strategic initiatives and plans. The course will take a multifaceted approach, looking at selling mobile services and products, using mobile services to complement existing business offerings, and managing strategies within a complicated network of technology and service providers.
This course provides leaders and managers of the future with an understanding of mobile e-commerce technologies, usage trends, and the current and predicted market setting. The class will teach students to analyze market situations for opportunities, to create marketing and management plans to take advantage of m-business opportunities, and to model new e-business strategies that leverage the unique qualities of mobile commerce. Through lectures and scenario-based lessons, students will learn to identify and plan m-business strategic initiatives. The course will enable students to create strategies for profiting from the exploding wireless e-business market.
The course's development of personal competences
After the course, students will be able to:
  • Demonstrate firm understanding of principles and practice of mobile business;
  • Demonstrate firm understanding of dominant basic wireless technologies and their commercial applications;
  • Analyze market situations for opportunities;
  • Create marketing and management plans to take advantage of m-business opportunities;
  • Model new e-business strategies that leverage the unique qualities of mobile commerce.
Learning Objectives
  • To have a critical overview of the main existing theories, techniques and real-life examples of the use of mobile technologies for business services;
  • To identify, describe and analyse strategies and visions of new mobile-based businesses;
  • Provide a strategic perspective on the development, use, and management challenges of mobile technologies & services
Type of examination, exam aids and assessment
Oral exam based on synopsis

Last updated by The Electives Office 18/08/2010