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CM J43 - Testing Ideas of Consumption* "NOT ESTABLISHED"

Faculty
Thomas Z. Ramsøy
Course Coordinator
Thomas Z. Ramsøy
Prerequisite/progression of the course
Students should have some background in one or more of the following areas: marketing, communication, advertising, consumer behaviour, marketing research, or the like.
Course content, structure and teaching
Experimental studies are important aspects of consumer behaviour and marketing. Deliberate training in both theoretical and practical training in conducting such research is therefore needed. This course seeks to train the student in experimental conduct. This will include formal and practical training in the steps ranging from the forming of ideas and formalizing testable hypotheses, to designing experimental studies, collection and analysis of data, to discussing the results and limitations of the study.
Teaching methods:
The course is given in lecture form with cases and classwork, by Dr. Thomas Z. Ramsøy.
Chapters and extra articles will be assigned for reading. Time will be devoted to class discussions and questions regarding these readings.
The course's development of personal competences
The student will formalise his/her own hypothesis, design a study, collect and analyse behavioural data, and present the results in a paper. The course will, if desired, allow students to collect data from the DNRG SenseLab. The student will learn about different experimental designs, pitfalls when collecting data, issues of validity, and we will go through examples of studies with different experimental designs.
Learning Objectives
The learning objectives of this course are that students are able to:
Specifically:
  • design and develop an experimental study
  • formalise testable hypotheses
  • collect and analyse experimental data
  • collect and review relevant literature pertaining to the subject of choice
  • relate and compare own findings to existing literature
In general:
  • acquire knowledge on experimental design
  • reflect on relevant theories and models within the area
  • structure and analyse experimental data
  • draw conclusions from this analysis and discuss their implications and limitations for consumer behaviour and marketing
Type of examination, exam aids and assessment
Individual Project exam with experimental data (home assignment, 10-15 pages)
Recommended literature
Abdi et al. (2009) Experimental Design & Analysis for Psychology. Oxford University Press

Last updated by The Electives Office 18/08/2010