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SMC - Bocconi

Option for the Strategic Market Creation (SMC) concentration

Why settle for one degree, when you can have two Master of Science degrees from two of Europe’s leading universities?
If you have chosen or are planning to choose the MSc with a concentration in Management of Innovation & Business Development, your options are now doubled! CBS and Università Commerciale Luigi Bocconi in Milan, Italy, have a double degree agreement exclusively for the MIB concentration and 5 selected students from each university will have the chance to pursue this opportunity.
Pursuing a double degree means that not only will you obtain a Master of Science from CBS, you will also obtain an Italian Master of Science with a concentration in Marketing Management (MM-LS) – without prolonging your studies.
Double Degree Setup
1st Year at CBS
2nd Year at Bocconi
1st and 2nd semesters
3rd and 4th semesters
Complete the mandatory courses of the SMC programme
  1. Complete 4 elective courses (24 ECTS in total)
  2. Complete 1 mandatory course (6 ECTS):
    i. Legal Issues in Marketing
  3. Complete 2 compulsory language exams in English (Level C1) (the TOEFL iBT and the IELTS Academic tests may be used for this purpose) and Italian (Level A2)
  4. Complete an internship (min. 10 weeks)
  5. Complete a Master’s thesis

Valuable Tips
  • Internship – Start looking for an internship as soon as possible – be proactive! Note that it is an option to do the internship in the summer before going to Bocconi.
  • Italian Language – Start learning Italian as soon as possible, it will improve your chances of finding an internship in Italy significantly, but will also help you adapt to the Italian mindset and maximise the benefits of your stay. Italian courses will be arranged for the selected double degree students, upon request, by the Double Degree Coordinator at CBS.
  • Accommodation – Finding accommodation in Milan can both be difficult and expensive. Make sure you start looking in advance – June/July is not too soon – it will be worth it.
  • Scholarships – You are encouraged to apply for extra financial support to study abroad. In addition to the ERASMUS scholarship, it is possible to apply for a variety of private sources that give support to study abroad.
  • Courses – Do not spend a great deal of time looking for courses in the spring before you leave – chances are that they may not be the same the next semester or you will want to change your mind once you get there. So take it easy and prepare yourself for a new and different academic experience!
Università Commerciale Luigi Bocconi

Bocconi

For a century, Bocconi has played a leading role in Italy's social and economic modernization, by remaining true to its founding values of being a major research university, democratic and open to the world, as well as financially and politically independent.
At the outset of the 21st century, Bocconi contributes to the advancement of European higher education, by teaching business and economic knowledge to prospective managers and researchers from all over the world.
Located in the heart of Milan and open to the world, Bocconi is a university of international standing in business, economics, and law. The university has been ranked among the top 20 best business schools in the world by The Wall Street Journal International Rankings.
Located in the heart of Milan and open to the world, Bocconi is a university of international standing in business, economics, and law. The university has been ranked among the top 20 best business schools in the world by The Wall Street Journal International Rankings, especially thanks to its School of Management.
Furthermore, Bocconi University belongs to two major international networks: one global, the Program of International Management (PIM); the other European, Community of European Management Schools (CEMS). For many years, Bocconi and CBS have worked closely together in the CEMS and PIM networks. Recently this close cooperation has been strengthened though the development of three double degrees.
Master of Science in Marketing Management (MM-LS)
The Master of Science in Marketing Management from Università Commerciale Luigi Bocconi allows students to build a global marketing approach in one of the most vibrant European capitals - Milan.
The course provides the strategic planning and operational tools in B2B and B2C contexts, together with the foundations of qualitative and quantitative market research. It focuses on innovation in markets and products, examined from an international perspective.
Particular attention is paid to reading markets from a multi-disciplinary point of view, as well as to an innovative teaching model tailored on the real needs of corporate partner companies.
For further enquiries, please contact:
Rene Barseghian
CBS CEMS & Double Degree Coordinator
Copenhagen Business School
The International Office
Dalgas Have 15, 2V
DK-2000 Frederiksberg
Tel: +45 3815 2285
Fax: +45 3815 3825
E-mail: doubledegree@cbs.dk
Web: www.cbs.dk/doubledegree

Last updated by CBS International Webmaster 19/10/2011