CBS Strategy - Business in Society
In the autumn of 2011, the CBS Board of Directors agreed on an "organic" strategic framework for CBS' activities entitled "Business in Society".
The Business in Society strategy recognises that companies and organisations among others shape our society, and that society helps to shape the activities and processes of companies and organisations. CBS has a special responsibility to communicate knowledge and new ideas to future CEO's and society in general.
Business in a broader sense
Our greatest contribution to this process is research-based education, which is why investment in research and high academic standards are crucial to our future development. By virtue of our unique diversity, CBS wishes to be one of the leading universities in the world in terms of world-class research and teaching within the classic management disciplines (finance, economics, accounting, production, marketing, strategic management and organisation) and courses that place business in a wider social, political and cultural context.
Our greatest contribution to this process is research-based education, which is why investment in research and high academic standards are crucial to our future development. By virtue of our unique diversity, CBS wishes to be one of the leading universities in the world in terms of world-class research and teaching within the classic management disciplines (finance, economics, accounting, production, marketing, strategic management and organisation) and courses that place business in a wider social, political and cultural context.
Our aim is to build on our identity as a business university. CBS is neither a traditional business school nor a broad university, as we like to combine elements from both worlds - however, always with a business - and a Business in Society - focus and a commitment to research-based education.
Global, local and regional mindset
We wish to develop our global mindset for the benefit of the corporate sector, locally and regionally. We see no conflict between meeting international standards and servicing our local community. As a state-funded institution, we have a special responsibility for Denmark, but we must also offer management expertise and competences in a much larger perspective, i.e. nationally, regionally and globally.
We wish to develop our global mindset for the benefit of the corporate sector, locally and regionally. We see no conflict between meeting international standards and servicing our local community. As a state-funded institution, we have a special responsibility for Denmark, but we must also offer management expertise and competences in a much larger perspective, i.e. nationally, regionally and globally.
From our point of view, internationalisation is to compare ourselves with the most prominent universities and business schools, to attract the most competent employees, and to work across national and cultural borders. We have had great success within these areas, but there is still a long way to go and we should not jeopardise many years of effort.
Read more about the strategic framework in the right menu and our strategic initiatives, the 'Business in Society Platforms', in the left menu.
Last updated by Anders Jonas Pedersen 09/01/2012
