CM A145 - Integrated Design, a Collaborative Course in Business, Engineering and Design*"NOT ESTABLISHED"

Faculty
Tore Kristensen and Jesper Clement

Course Coordinator
Tore Kristensen

Prerequisite/progression of the course

Introductory Marketing, Consumer Behavior, Cand. Merc. Psych is a very good preparation for this class

Course content, structure and teaching

Course Description: The course is a “hands-on” course where the teaming up with design- and engineering students means a very realistic setting where the projects and the educational support and supervision is an anchor. The role of business in creative projects such as design of various products will lead the students to consider the teamwork itself, the explorations of need and demand, the business model and business plan as well as a communication platform for a new product. In such collaborative work, the role of business is to provide the elements of business model, to identify and design value creation. This includes both the viability of selected markets and the solidity and sustainability of the business proposal in monetary terms.The course ends by a public exhibition and presentation.

Teaching Method: Lectures, guest speakers, coaching and working in teams also with representatives of selected companies. Students will work in groups on mini-projects pertaining to design issues of Danish Companies

Course at a Glance:

Introduction: design as a team-based cross-disciplinary work
Selecting partner for teamwork and agreeing on a mutual “contract”
Understanding the need and consumers
Establishing a relation with a “client company
Exploring needs and demand
Formulating a project including a design brief to manage the project
Identifying a business model for the design in business
Enacting and managing a design project
Creating a communication platform

The course's development of personal competences

To bring the understanding of the complex issues of creative teamwork focusing on the design of products, artefacts, services, experiences and communication. The course focuses on the training of working with and communicating with designers and engineers in very realistic settings, also collaborating with business firms. The business elements include explorations and analysis of need and demand, formulation of a project, analysis of business models and planning thereof plus setting up and communicating a platform (e.g. brand or other).

Learning Objectives

At the end of this course the students should be able to

Identify and describe the challenges of creative teamwork with designers and engineers and also be able to suggest solutions to collaborative challenges
Use theories of design processes to enact a practical project, which means to actually work through a project with students from design (DKDS) and engineering (DTU)
to analyse user needs and wants and based on this analysis suggest possible demand functions, enabling the firm to work out product strategies
Build a business model, based on the product strategy, in 4) and use it for the development.
Present the outcome and process in a communication platform, which practically means to present together with other students the analysis and sketch of the product and to explain important challenges in the process and strategic choices, including the collaboration with a designated firm

Type of examination, exam aids and assessment

Oral exam on the basis of a mini project.

Recommended literature

Ulrich, Claus and Steve Eppinger 2007Product Design 5th edition as a indicative source.
Donald R. Lehmann and Russel S. 1997 Winer Product management 2ed.

Articles:

Richard J. Boland, Jr., Fred Collopy, Kalle Lyytinen, and Youngjin Yoo (2007) Managing as Designing: Lessons for Organization Leaders from the Design Practice of Frank O. Gehry Design Issues Vol 24 No 1 Winter pp. 10 – 25
Heskett, John. (2008). Creating economic value by design. International Journal of Design, 3(1), 71-84.
Sara L. Beckman and Michael BarryInnovation as a Learning Process: EMBEDDING DESIGN THINKING CALIFORNIA MANAGEMENT REVIEW VOL. 50, NO. 1 FALL 2007
Bruno Latour (2009 )Spheres and Networks Two Ways to Reinterpret Globalization, a lecture at Harvard Graduate School of Design
Ulla-Maaria Mutanen (2008) Developing organisational design capability in a Finland-based engineering
corporation: the case of Metso Design Studies 29 (2008) 500 -520
Robert S. Kaplan and David P. Norton (2001) Transforming the Balanced Scorecard from Performance Measurement to Strategic Management: Part I Accounting Horizons Vol. 15 No. 1 March
E.T. Gendlin (1995) CROSSING AND DIPPING: Some Terms for Approaching the
Interface between Natural Understanding and Logical Formulation Mind and Machines Vol.5, 547-560
DANIEL G. GOLDSTEIN, ERIC J. JOHNSON, ANDREAS HERRMANN, AND MARK HEITMANN (2008) Nudge Your Customers Toward Better Choices Harvard Business Review 99 – 105 December