HA.E116 - Triple-A Management of Value Networks* *NOT ESTABLISHED*

Faculty
Prof. Herbert Kotzab, Assoc. Prof. Günter Prockl

Course Coordinator
Assoc. Prof. Günter Prockl

Today’s most successful companies have organized their operations and businesses in globally networked and lean-agile manner. Competitiveness is gained by combining flexibility, speed, customer-orientation and cost-efficiency simultaneously. The emergence of these value networks leads to fast pace and „footloose” supply, production and distribution processes and demands innovative forms of a value chain management. This is known as Triple-A-value network management which combines short-term agility management, long-term adaptivity management, with network based alignment of supplier and customer processes. One of the central issues that Triple-A-Management deals with is the question of how value can be created within networks by being service- and customer focused as well as acting in a sustainable manner.

This course is structured into three integrated modules. Module one is dedicated to the introduction of the key concepts of value creation and network management. Here, contemporary management challenges are discussed under the metaphor of Triple-A-Management. Based on different cases and the analysis of best practices, the constituting elements of a Triple-A Management are established.

The second module concentrates on the assess­ment of existing types and approaches of networks from the viewpoint of Triple-A-Ma­nagement. When looking at the production, sourcing and distribution processes that occur in value networks, specific key challenges are then elaborated upon and the most common pitfalls of network based management are discussed. This refers to the building of trust, the creation of partnerships, and the utilization of power and governance structures as well as the application of innovative Information Technology. Furthermore, specific threats related to a modern networked economy such as Sustainability issues, Terrorism, Integrity, and Security are covered within this context.

The third module then takes the step from diagnostics to change management. This includes a presentation of innovative management approaches and related toolsets for the Design, Configuration and Mobilization of Triple-A-value network management as well as risk management or disaster classification.

This course consequently focuses on giving students capabilities in solving different value network problems related to the management of supply within different industries and different company settings. Students will receive training in diagnosing value network management problems and learn to use models and tools for solving these problems.

At the end of the course, the individual student should be able to demonstrate knowledge on the drivers and generic ideas of Triple-A management of value networks, its activities and processes. The objectives for this course in relation to what students will achieve are that students:

Mini project to hand in during week 20

Students at the HA programme are able to write their bachelor project in connection with this course: Yes