Professor
, Dr. rer. soc.
Suzanne C. Beckmann
Institut for Interkulturel Kommunikation og Ledelse
Porcelænshaven 18A
DK-2000 Frederiksberg
Tlf.: +45 3815 3202
Fax:+45 3815 3840
E-mail:
scb.ikl@cbs.dk
Link til denne hjemmeside:
www.cbs.dk/staff/scb
Mine faglige interesser er centreret omkring integreret kommunikationsledelse, brand management, strategisk planlægning og markedsorientering, forbrugsundersøgelser og forbrugsmønstre i det (post)moderne forbrugssamfund, metodisk udvikling af forskning i marketing, corporate social responsibility, værdier som udtryk for kultur og kulturudvikling - med vægt på en tværkulturel, multidisciplinær og flermetodisk tilgang til studiet af influenter, gensidige forhold og konsekvenser af menneskelige erfaringer og handlinger.
Primære forskningsområder
- Brand management
- Forbrugsstudier & Forbrugeradfærd
- Interkulturel kommunikation
- Corporate Social Responsibility
- Markedsanalyse og strategisk planlægning
- Økonomisk Markedsføring
- Psykologi
Administrative funktioner
Studieleder - CBS Executive: Master in Corporate Communication
Medlem af det Akademiske Råd, CBS
Udvalgte publikationer
Morsing, Mette & Beckmann, Suzanne C. (2006) (eds). Strategic CSR Communication. Copenhagen: DJØF Publishing.
Rasmussen, Erik S., Østergaard, Per & Beckmann, Suzanne C. (2006). Essentials of social science research methodology. Odense: University Press of Southern Denmark.
Morsing, Mette & Beckmann, Suzanne C. (2006). Virksomhedens sociale ansvar: Danske CSR traditioner i lyset af anglo-saksiske og kontinentale CSR traditioner. In: Djursø, Helene Tølbøll & Neergaard, Peter (Red.), Social ansvarlighed. København: Academica.
Hansen, Torben & Beckmann, Suzanne C. (2005). Understanding consumer adoption of online grocery shopping: Results from Denmark and Sweden. In : Kornum, Niels & Bjerre, Mogens (Eds.), E-bizz in the grocery sector, pp. 97-121. Cheltenham, UK: Edward Elgar.
Langer, Roy & Beckmann, Suzanne C. (2005). Sensitive research topics: netnography revisited. Qualitative Market Research: An international journal, 8(2), 189-203.
Beckmann, Suzanne C. (2005). In the eye of the beholder: Danish consumer-citizens and sustainability. In: Grunert, Klaus G. & Thøgersen, John (Eds.), Consumers, policy and the environment, pp. 265-300. New York, NY. Springer
Huber, Frank, Beckmann, Suzanne C. & Herrmann, Andreas (2004). Means-End Analysis: Does the Affective State Influence Information Processing Style? Psychology & Marketing., 21(9), 715-737.
Kilbourne, William E., Beckmann, Suzanne C., & Thelen, Eva (2002). The role of the dominant social paradigm in environmental attitudes: A multi-national examination. Journal of Business Research., 55, 193-204.
Beckmann, Suzanne C. (2001). The Danes and the euro: Caught in a dilemma between national pride and economic pragmatism? In: Müller-Peters, Anke, Pepermans, Roland, Kiell, Guido & Farhangmehr, Minoo (Eds.), The psychology of European Monetary Union – A cross-national study of public opinion towards the Euro, pp. 159-179. Santiago de Compostela: Compostela Group of Universities.
Beckmann, Suzanne C. & Kloppenborg, Erik (Eds.) (2001). Environmental regulation and rationality. Multidisciplinary perspectives. Aarhus: AarhusUniversity Press.
Beckmann, Suzanne C. with Susanne Brokmose & Robert L. Lind (2001). Danske forbrugere og økologiske fødevarer. Copenhagen: Copenhagen Business School.
Kilbourne, William E., Beckmann, Suzanne C., Lewis, Alan, & van Dam, Ynte (2001). A multinational examination of the role of the Dominant Social Paradigm in environmental attitudes of university students. Environment & Behavior, 33(2), 209-228.
Beckmann, Suzanne C. (2000). Paradigmenkrise und Rationalitätenkonflikt. In: Bolscho, Dietmar & de Haan, Gerhard (Eds.). Konstruktivismus und Umweltbildung, pp. 247-267. Opladen: Leske + Budrich.
Beckmann, Suzanne C. & Elliott, Richard H. (Eds.) (2000). Interpretive consumer research. Paradigms, methodologies, and applications. Copenhagen: CopenhagenBusinessSchool Press.
Grunert, Klaus G. & Beckmann, Suzanne C. (1999). A comparative analysis of the influence of economic culture on East and West German consumers' subjective product meanings. Applied Psychology, 48(3), 367-390.
Kilbourne, William E. & Beckmann, Suzanne C. (1998). Review and critical assessment of research on marketing and the environment. Journal of Marketing Management, 14(6), 513-532.
Grunert-Beckmann, Suzanne C., Grønhøj, Alice, Pieters, Rik, & van Dam, Ynte (1997). The environmental commitment of consumer organizations in Denmark, the United Kingdom, The Netherlands, and Belgium. Journal of Consumer Policy, 20(1), 45-67.
Grunert-Beckmann, Suzanne C. (1997). Women as consumers. In: Brobeck, Stephen, Mayer, Robert E., & Herrmann, Robert, & (Eds.): The encyclopedia of the consumer movement, pp. 625-627. Santa Barbara, CA: ABC-CLIO.
Grunert-Beckmann, Suzanne C. & Askegaard, Søren (1997). "Seeing with the mind's eye": An exploratory study of the use of pictorial stimuli in value research. In: Kahle, Lynn E. & Chiagouris, Larry (Eds.), Values, lifestyles and psychographics, pp. 161-182. Hillsdale, NJ: Lawrence Erlbaum
Grunert, Suzanne C. & Muller, Thomas E. (1996). Measuring values in international settings: Are respondents thinking "real" life or "ideal" life? Journal of International Consumer Marketing,8(3/4), 169-186.
Grunert, Klaus G. & Grunert, Suzanne C. (1995). Measuring subjective meaning structures by the laddering method: Theoretical considerations and methodological problems. International Journal of Research in Marketing, 12(3), 209-226
Sidst opdateret af Bente Faurby 29.10.2008