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Majken Schultz

Majken Schultz
Professor , Ph.d.
Majken Schultz

Institut for Organisation

Kilen, Kilevej 14A, K4.98
2000 Frederiksberg
Tlf.: +45 3815 3220
Fax:+45 3815 2828
E-mail: ms.ioa@cbs.dk



Link til denne hjemmeside: www.cbs.dk/staff/ms

Tilknyttet Brandstudies

Majken har arbejdet med virksomheders identitet, image og corporate branding. Majken ledte forskningsprojektet: ”The Challenge of the Value-based Comapany:” fra 1996-2000. Fra 2002-2005 var Majken leder af forskningsprojekt; ” The Corporate Brand Initiative”, som omhandler udvikling/implementering af corporate brands. Et netværk af førende globale virksomheder, som arbejder med corporate branding er blevet etableret, disse er bl.a.: Novo Nordisk, Telefonica, samt LEGO Group. Resultatet var bl.a. en antologi sammen med Yun Mi Antorini & Fabian F. Csaba: Corporate Branding Purpose/People/Process 2005 CBS Press
Majken er også forfatter til adskillige andre bøger, bl.a.: “The Expressive Organization” og medforfatter på ” reader on Organizational Identity”. Majken har publiceret artikler i internationale tidsskrifter som: Harvard Business Review, California Management Review, Academy of Management, Strategic Organization og Academy of Management Journal.
Siden 2000 har Majken siddet i Danske Bank samt Realdania Fonden bestyrelse. Fra 2005 sidder Majken også i COWI's bestyrelse. Majken er ligeledes medlem af kompetencerådet. Fra 2000-2003 har Majken arbejdet som konsulent for LEGO Company, med LEGO’s globale brand strategi. Derudover har Majken arbejdet med andre ledende danske virksomheder, som Unibank, Bang & Olufsen, Novo Nordisk, Danfoss og Danisco.

Primære forskningsområder

  • Organisation
  • Samspil mellem kultur, identitet og image
  • Corporate Branding
  • Reputation Management
  • Værdibaseret ledelse


Udvalgte publikationer

Bøger
  • Corporate Branding Purpose/People/Process, CBS Press, Copenhagen 2005 sammed sammen med Antorini, YM & Csaba, F.F.
  • Organizational Identity: A Reader, Oxford Management Readers, Oxford University Press , 2004 redigeret af Mary Jo Hatch og Majken Schultz.
  • The Expressive Organization: Linking Identity, Reputation and The Corporate Brand, Oxford: Oxford University Press 2000. (første forfatter med Mary Jo Hatch og Mogens Holten Larsen).
  • On Studying Organizational Cultures: Diagnosis and Understanding, Walter de Gruyter, Berlin: 1995.
  • Organisationskultur: Funktion eller symbol, Handelshøjskolens forlag, København1990
  • Kalejdoskopiske Fortællinger fra en Videnskabelig Verden, Akademisk Forlag, København 1989, red. med Jan Molin
Udgivelser i internationale tidsskrifter
  • Responding to identity threats. Exploring the role of organizational culture.(med Davide Ravasi) I: Academy of Management Journal, spring 2006.
  • Building Theory from Practice (med Mary Jo Hatch), I: Strategic Organization, Vol. 3, Nr. 3, August 2005
  • Increased value: Corporate Reputation, I: Marketing Türkiye issue March 2005
  • The drivers of Corporate Reputation (med Simon Bøge) I: Nordisk Forsikringstidskrift, spring 2004
  • Cycles on Corporate Branding: The Case of LEGO Company (med Mary Jo Hatch) I: California Management Review, Vol. 46, No.1, efterår 2003.
  • Bringing the Corporation into Corporate Branding (med Mary Jo Hatch) I: European Journal of Marketing, Vol 37: No. 7/8, 2003.
  • Introduction: The Challenges of Corporate Branding (første forfatter). I: Corporate Reputation Review, Efterår 2002, vol. 5, no. 2-3, s. 105-112(8), Henry Stewart Publications.
  • The Dynamics of Organizational Identity (med Mary Jo Hatch) I: Human Relations vol 55/8, s. 989-1017, 2002
  • Are the Strategic Stars Aligned for Your Corporate Brand? In: Harvard Business Review, Vol 79/2: Februar 2001 (med Mary Jo Hatch).
  • Sticky Reputation: Analyzing a Ranking System (med Jan Mouritsen and Gorm Gabrielsen). I: Corporate Reputation Review vol 4/1: 2001.
  • Organizational Identity, Image and Adaptive Instability (med Dennis Gioia and Kevin Corley. 2 author). I: Academy of Management Review. 2000 vol 25/1: 63- 81.
  • Special Topic forum on Identity and Identification. Culture, Identity and Image Consultancy: Crossing Boundaries between Management, Advertising, Public Relations and Design (med Lars Ervolder). I: Corporate Reputation Review 1998/3: 29 - 51.
  • A European View on Identity. Interview with Wally Olins (med Mary Jo Hatch). I: Journal of Management Inquiry, december 1997
  • The Interrelationship between Culture, Identity and Image: The Emergence of a New Industry (med Lars Ervolder & Jannik Hulten). I: Corporate Reputation Review vol1/1 summer 1997
  • Relations between Organizational Culture, Identity and Image (med Mary Jo Hatch). In: European Journal of Marketing, VOL 31, issue 6, 1997.
  • Living with Multiple Paradigms: The Case of Paradigm Interplay. In: Organization Culture Studies (med Mary Jo Hatch). Academy of Management Review 21:529-557 1996.
  • Soft Cultures. The symbolism of Cross-border Organizing. In: Studies of Society, Culture and Organizations. (med Kristian Kreiner). Vol 1/1. 1995
  • Postmodern picture of organizational culture. I: International Studies of Management and Organization. Special issue on postmodernism summer 1992
  • Transitions between symbolic domains in organizations. I: Organization Studies 12/4: 489-507, 1991
Kapitler i internationale bøger
  • Living the brand through symbols and artifacts (med Mary Jo Hatch & Francesco Ciccolella). I: Rafaeli & Pratt (eds). Artifacts in Organizations. 2005
  • The Identity of Organizations (participating conversationalist). Organizational Identity: Building Theory through Conversations, red. af David Whetten and Paul C. Godfrey, Beverly Hills, Sage Publications 1998. p. 33-83.
  • Creative Post-Processing. On Making Turbulence Valuable. I: Creativity in Organizations. Gioia & (red) Sage Publications. 1995
  • Reconstructing Cultural Analysis in Organizations: Alternatives to the Modernist Tale. In: Ahonen, P. (ed) Tracing the Semiotic Boundaries of Politics, Berlin, Mouton de Gruyter 1993
  • Artifacts in a Bureaucratic Monastery med Janne Larsen. In: Gagliardi, P. (ed) Symbols and Artifacts: Views of the Corporate Landscape, Walter de Gruyter, 1990
Samlet publikationsliste (pdf)



Sidst opdateret af Dorrit Majlund 21.09.2010